How To Convert Retail Showrooming VisitorsMarch 5, 2019by Traf-SysOver 60 percent of shoppers — roughly two out of every three — use their smartphones during their stop at the store. What began as an innocent multimedia experience has snowballed over the years into a transformed retail environment — one that's turned shopping from retail therapy to e-therapy. Sales staff to store owners alike wonder: What… Read more
How to Use Your Gift Shop as a Tool to Drive Foot TrafficAugust 15, 2018by Chris WadsworthGift shops. You may consider them as a way to gain a little extra revenue from guests who come to “ooh” and “aah” at the fascinating exhibits in your museum, check books out of your library or to purchase university branded items from you student store but if you think like a retailer when it… Read more
Clicks and Bricks: 3 Reasons Omnichannel is Important in the Retail WorldAugust 1, 2018by Chris WadsworthWe’ve all read the headlines. Millennials are killing industries left and right. Currently on the chopping block: brick-and-mortar stores. Regardless of whether you believe the hype or you feel like these stories are just sensational pieces made to move papers, it is worth considering what current shopping behaviors are relevant now. Online is becoming more… Read more
AI in Retail: 3 Things You Need to KnowMay 1, 2018by Chris WadsworthMost futuristic science fiction stories portray artificial intelligence (AI) as something detrimental to humanity. The reality is; AI isn’t futuristic, it already exists, and AI in retail is benefitting many businesses. How Can AI Help My Retail Store? In short, AI is a learning software program that can learn tasks and think similarly to the… Read more
What Retail Cleaning Services Have to Do with Traffic at Your Brick-and-Mortar StoreApril 1, 2018by Chris Wadsworth“Cleanliness is a practice not a project.” Truer words may never have been spoken. Keeping your store clean with the help of retail cleaning services may result in financial benefits, according to the annual Healthy Hand Washing Survey sponsored by Bradley Corp. Restroom conditions at your store may be considered a low priority for you… Read more
5 Reasons Why Personalized Retail is the New BlackMarch 15, 2018by info@skyrocketgroup.comIf you haven’t paid attention to the current retail marketing trends for your particular brick-and-mortar business, you may not know that personalized retail is the “new black” for companies tweaking future sales strategies. Making your in-store experience more customer-centric is vital for your business to succeed in the highly competitive world of retail. Many omnichannel… Read more
The Pros and Cons of a Video-Based SensorMarch 1, 2018by Chris WadsworthOverhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
Reasons to Choose Thermal Imaging People CountersFebruary 15, 2018by Chris WadsworthThere are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more
2018 Seasonal Retail Guide: Get Started Planning Your Best Year YetJanuary 15, 2018by Chris WadsworthNow is the time to get organized and have your best retail year yet by taking advantage of the many opportunities you will have each month to help your customers enhance holidays and celebrations. Our 2018 seasonal retail guide outlines ideas for both traditional and novel occasions that consumers shop for — or use as… Read more
4 Ways to Determine Whether In-Store Promotions Are On PointDecember 1, 2017by Chris WadsworthDuring the holiday shopping season, consumers are on the hunt for retail bargains and special in-store promotions to fulfill their shopping goals. In order to meet this challenge, retail stores create special deals or programs to encourage increased traffic to their locations. But implementing an in-store promotion strategy that is both successful and profitable can… Read more
How To Convert Retail Showrooming Visitors March 5, 2019 Over 60 percent of shoppers — roughly two out of every three — use their smartphones during their stop at the store. What began as an innocent multimedia experience has snowballed over the years into a transformed retail environment — one that's turned shopping from retail therapy to e-therapy. Sales staff to store owners alike wonder: What… Read more
How to Use Your Gift Shop as a Tool to Drive Foot Traffic August 15, 2018 Gift shops. You may consider them as a way to gain a little extra revenue from guests who come to “ooh” and “aah” at the fascinating exhibits in your museum, check books out of your library or to purchase university branded items from you student store but if you think like a retailer when it… Read more
Clicks and Bricks: 3 Reasons Omnichannel is Important in the Retail World August 1, 2018 We’ve all read the headlines. Millennials are killing industries left and right. Currently on the chopping block: brick-and-mortar stores. Regardless of whether you believe the hype or you feel like these stories are just sensational pieces made to move papers, it is worth considering what current shopping behaviors are relevant now. Online is becoming more… Read more
AI in Retail: 3 Things You Need to Know May 1, 2018 Most futuristic science fiction stories portray artificial intelligence (AI) as something detrimental to humanity. The reality is; AI isn’t futuristic, it already exists, and AI in retail is benefitting many businesses. How Can AI Help My Retail Store? In short, AI is a learning software program that can learn tasks and think similarly to the… Read more
What Retail Cleaning Services Have to Do with Traffic at Your Brick-and-Mortar Store April 1, 2018 “Cleanliness is a practice not a project.” Truer words may never have been spoken. Keeping your store clean with the help of retail cleaning services may result in financial benefits, according to the annual Healthy Hand Washing Survey sponsored by Bradley Corp. Restroom conditions at your store may be considered a low priority for you… Read more
5 Reasons Why Personalized Retail is the New Black March 15, 2018 If you haven’t paid attention to the current retail marketing trends for your particular brick-and-mortar business, you may not know that personalized retail is the “new black” for companies tweaking future sales strategies. Making your in-store experience more customer-centric is vital for your business to succeed in the highly competitive world of retail. Many omnichannel… Read more
The Pros and Cons of a Video-Based Sensor March 1, 2018 Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
Reasons to Choose Thermal Imaging People Counters February 15, 2018 There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more
2018 Seasonal Retail Guide: Get Started Planning Your Best Year Yet January 15, 2018 Now is the time to get organized and have your best retail year yet by taking advantage of the many opportunities you will have each month to help your customers enhance holidays and celebrations. Our 2018 seasonal retail guide outlines ideas for both traditional and novel occasions that consumers shop for — or use as… Read more
4 Ways to Determine Whether In-Store Promotions Are On Point December 1, 2017 During the holiday shopping season, consumers are on the hunt for retail bargains and special in-store promotions to fulfill their shopping goals. In order to meet this challenge, retail stores create special deals or programs to encourage increased traffic to their locations. But implementing an in-store promotion strategy that is both successful and profitable can… Read more