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  • Video Based Sensor The Pros and Cons of a Video-Based Sensor March 1, 2018 by Chris Wadsworth Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
  • Gazelle 2 thermal imaging people counter Reasons to Choose Thermal Imaging People Counters February 15, 2018 by Chris Wadsworth There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more
  • Sale sing in store window - 2018 seasonal retail planning guide 2018 Seasonal Retail Guide: Get Started Planning Your Best Year Yet January 15, 2018 by Chris Wadsworth Now is the time to get organized and have your best retail year yet by taking advantage of the many opportunities you will have each month to help your customers enhance holidays and celebrations. Our 2018 seasonal retail guide outlines ideas for both traditional and novel occasions that consumers shop for — or use as… Read more
  • in store promotions 4 Ways to Determine Whether In-Store Promotions Are On Point December 1, 2017 by Chris Wadsworth During the holiday shopping season, consumers are on the hunt for retail bargains and special in-store promotions to fulfill their shopping goals. In order to meet this challenge, retail stores create special deals or programs to encourage increased traffic to their locations. But implementing an in-store promotion strategy that is both successful and profitable can… Read more
  • Man in armor fighting retail fraud The War Against Shrinkage and Retail Fraud: 4 Weapons to Put in Your Arsenal November 15, 2017 by Chris Wadsworth Doesn’t it seem like criminals somehow manage to stay ahead of retailers in the fight against shrinkage? Just when you think you’ve got a handle on the problem, shoplifters dream up some new scheme to lift your merchandise. In fact, last year retail shrinkage cost the industry nearly $50 billion. Shrinkage and retail fraud will… Read more
  • Red brick in brick and mortar retailer Exploit Your Strengths to Drive Store Traffic: 3 Advantages of Brick and Mortar Retail October 15, 2017 by Chris Wadsworth The death of retail has been greatly exaggerated. Despite the pervasive notion of a retail apocalypse dominating headlines, research from IHL Group thoroughly debunks the widely reported idea that retail is dying. In fact, the opposite is true: some retailers are ailing but overall, net store openings are outpacing store closings. That’s because stores still… Read more
  • women checking social media on smartphones Measure the Impact of Social Media Campaigns with People Counting Technology October 1, 2017 by Chris Wadsworth Social media isn’t just a place to post pics of your lunch, or kids, or dog. By this point in 2017, nearly every business out there has a presence on at least one social platform, from Twitter to Snapchat to Instagram to Facebook. The impact of social media on business can translate into real results,… Read more
  • consumer behavior analytics The Link Between Consumer Behavior Analytics and In-Store Operations September 15, 2017 by Chris Wadsworth Are you still guesstimating when it comes to running your retail business?  Increasingly, leading retailers are turning to consumer behavior analytics to take the guess work out of their in-store operations. Here’s why. Staffing Smarts Labor scheduling is consistently among a retailer’s daily operational headaches. Schedule too much staff and you’re needlessly assuming extra costs… Read more
  • Store display window internet of things The Role of Internet of Things (IoT) in Retail’s Future September 1, 2017 by Chris Wadsworth The Internet of Things (IoT) has been a hot topic in retail circles in recent years — but what, exactly is it and what is its place in retail? A Primer In essence, the concept of internet of things in retail calls for everything to have an IP (internet protocol) address, which means that all… Read more
  • Retail virtual reality glasses How Retailers are Using Virtual Reality to Engage Customers In-Store August 1, 2017 by Chris Wadsworth If you think virtual reality is a passing fad designed for hipsters and Millennials, you might want to think again. Some prominent retailers are leveraging retail virtual reality to provide unique experiences and give customers a reason to visit the physical store. Once seen as a technology largely for video gamers, VR has shaken off… Read more