Retail

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  • What Retail Cleaning Services Have to Do with Traffic at Your Brick-and-Mortar Store April 1, 2018 by Chris Wadsworth “Cleanliness is a practice not a project.” Truer words may never have been spoken. Keeping your store clean with the help of retail cleaning services may result in financial benefits, according to the annual Healthy Hand Washing Survey sponsored by Bradley Corp. Restroom conditions at your store may be considered a low priority for you… Read more
  • 5 Reasons Why Personalized Retail is the New Black March 15, 2018 by info@skyrocketgroup.com If you haven’t paid attention to the current retail marketing trends for your particular brick-and-mortar business, you may not know that personalized retail is the “new black” for companies tweaking future sales strategies. Making your in-store experience more customer-centric is vital for your business to succeed in the highly competitive world of retail. Many omnichannel… Read more
  • The Pros and Cons of a Video-Based Sensor March 1, 2018 by Chris Wadsworth Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
  • Reasons to Choose Thermal Imaging People Counters February 15, 2018 by Chris Wadsworth There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more
  • 2018 Seasonal Retail Guide: Get Started Planning Your Best Year Yet January 15, 2018 by Chris Wadsworth Now is the time to get organized and have your best retail year yet by taking advantage of the many opportunities you will have each month to help your customers enhance holidays and celebrations. Our 2018 seasonal retail guide outlines ideas for both traditional and novel occasions that consumers shop for — or use as… Read more
  • 4 Ways to Determine Whether In-Store Promotions Are On Point December 1, 2017 by Chris Wadsworth During the holiday shopping season, consumers are on the hunt for retail bargains and special in-store promotions to fulfill their shopping goals. In order to meet this challenge, retail stores create special deals or programs to encourage increased traffic to their locations. But implementing an in-store promotion strategy that is both successful and profitable can… Read more
  • The War Against Shrinkage and Retail Fraud: 4 Weapons to Put in Your Arsenal November 15, 2017 by Chris Wadsworth Doesn’t it seem like criminals somehow manage to stay ahead of retailers in the fight against shrinkage? Just when you think you’ve got a handle on the problem, shoplifters dream up some new scheme to lift your merchandise. In fact, last year retail shrinkage cost the industry nearly $50 billion. Shrinkage and retail fraud will… Read more
  • Red brick in brick and mortar retailer Exploit Your Strengths to Drive Store Traffic: 3 Advantages of Brick and Mortar Retail October 15, 2017 by Chris Wadsworth The death of retail has been greatly exaggerated. Despite the pervasive notion of a retail apocalypse dominating headlines, research from IHL Group thoroughly debunks the widely reported idea that retail is dying. In fact, the opposite is true: some retailers are ailing but overall, net store openings are outpacing store closings. That’s because stores still… Read more
  • Measure the Impact of Social Media Campaigns with People Counting Technology October 1, 2017 by Chris Wadsworth Social media isn’t just a place to post pics of your lunch, or kids, or dog. By this point in 2017, nearly every business out there has a presence on at least one social platform, from Twitter to Snapchat to Instagram to Facebook. The impact of social media on business can translate into real results,… Read more
  • The Link Between Consumer Behavior Analytics and In-Store Operations September 15, 2017 by Chris Wadsworth Are you still guesstimating when it comes to running your retail business?  Increasingly, leading retailers are turning to consumer behavior analytics to take the guess work out of their in-store operations. Here’s why. Staffing Smarts Labor scheduling is consistently among a retailer’s daily operational headaches. Schedule too much staff and you’re needlessly assuming extra costs… Read more