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  • wifi counters - woman shopper on escalator 3 Limitations of Wifi/MDD Counters July 15, 2017 by Chris Wadsworth Retail tech is continuously evolving, and the battle for in-store tech and analytics is particularly fierce — especially as merchants struggle with challenges in foot traffic and changing shopper preferences and behavior. Still, many retailers are searching for the options that can give them the most “bang for their buck” when it comes to capturing… Read more
  • pop up shop Why Online E-tailers Investigate Brick-and-Mortar Opportunity with Pop-Up Shop Foot Traffic Data July 1, 2017 by Chris Wadsworth Every day it seems like yet another pure-play e-commerce brand announces it’s planning a pop-up shop, a temporary, limited-time store that’s either a standalone or located within an existing retailer. Given the lower costs of operating online only, why are e-tailers so interested in exploring brick-and-mortar opportunities, which come with expensive leases and other substantial… Read more
  • Mens Shoes - Real-time insights into foot traffic How Retailers Can Do More with Real-Time Insight from Foot Traffic Data June 15, 2017 by Chris Wadsworth Big data is influencing retail operations from forecasting and price optimization to how much hand soap to stock for the restrooms. Today’s people counting technology provides unprecedented real-time insight into every area of operations including foot traffic. Foot traffic metrics have always been important to brick-and-mortar merchants but now, with the assistance of people counters,… Read more
  • Generation Z hanging out How Generation Z Will Impact Retail April 15, 2017 by Chris Wadsworth Move over, Millennials. Generation Z, the youngest cohort of consumers comprised of those born after 1995, makes up 25 percent of the U.S. population and wields $44 billion in spending power, which is estimated to reach $200 billion by 2018. Also known as “Millennials on steroids,” Generation Z is poised to disrupt retail as we… Read more
  • future of retail The Future of Retail in 2017 February 1, 2017 by Chris Wadsworth What does the future of retail hold? A seismic shift in the market is underway, and retailers are racing to ensure they’re able to meet the needs of demanding shoppers. Fast, Faster, Fastest You might be tired of hearing it, but Amazon has changed the game in terms of consumer expectations of delivery speed. With… Read more
  • customer engagement on social media How Retailers Use Social Media to Increase Customer Engagement January 15, 2017 by Chris Wadsworth   If you’re looking for current, creative ways to boost customer engagement, then embracing the power of social media may be just the answer you’re seeking. From Facebook to Snapchat and everything in between, social platforms can be a powerful tool for connecting with your audience and converting customers into brand enthusiasts. What’s more, you… Read more
  • Team - retail staff Hire the Right Retail Staff: 4 Pointers January 1, 2017 by Chris Wadsworth   No matter how good you may be at spotting talent, most retailers can use a refresh when evaluating their hiring processes. It’s no secret that employees are among a business’s most valuable resources, but you need to have the right people to run a productive, efficient, successful business. The first thing you need to… Read more
  • shopper on phone disruptive technology Disruptive Technology: The Smartphone Wielding Customer Is Not the Enemy November 15, 2016 by Chris Wadsworth Take a look at the shoppers in your stores and you’ll note that many of them have one thing in common: their eyes are glued to their smartphones as they shop. This rise in “smartphone-savvy shoppers” has left many retailers shaking in their boots; the greatest fear is that these consumers are engaging in “showrooming,”… Read more
  • employee brand ambassadors Why Make Your Employees Brand Ambassadors? November 1, 2016 by Chris Wadsworth These days when you hear the phrase “brand ambassador,” it’s usually referring to an influencer talking up your brand to the world on social media. But many businesses are realizing that some of their greatest brand ambassadors are actually within their own companies: engaged, enthusiastic employees. According to a Gallup poll, companies with high employee… Read more
  • How to Boost Sales with Suggestive Selling October 11, 2016 by Chris Wadsworth Suggestive selling is one of retail’s greatest strategies. Shoppers are already through the doors, they found something they like or need, and suggestive selling gives you the opportunity to boost sales, increase ticket size, and encourage the shopper to walk away smiling with even more of your great products and services. Are You Managing Labor… Read more