Retail

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  • The Role of Internet of Things (IoT) in Retail’s Future September 1, 2017 by Chris Wadsworth The Internet of Things (IoT) has been a hot topic in retail circles in recent years — but what, exactly is it and what is its place in retail? A Primer In essence, the concept of internet of things in retail calls for everything to have an IP (internet protocol) address, which means that all… Read more
  • How Retailers are Using Virtual Reality to Engage Customers In-Store August 1, 2017 by Chris Wadsworth If you think virtual reality is a passing fad designed for hipsters and Millennials, you might want to think again. Some prominent retailers are leveraging retail virtual reality to provide unique experiences and give customers a reason to visit the physical store. Once seen as a technology largely for video gamers, VR has shaken off… Read more
  • 3 Limitations of Wifi/MDD Counters July 15, 2017 by Chris Wadsworth Retail tech is continuously evolving, and the battle for in-store tech and analytics is particularly fierce — especially as merchants struggle with challenges in foot traffic and changing shopper preferences and behavior. Still, many retailers are searching for the options that can give them the most “bang for their buck” when it comes to capturing… Read more
  • Why Online E-tailers Investigate Brick-and-Mortar Opportunity with Pop-Up Shop Foot Traffic Data July 1, 2017 by Chris Wadsworth Every day it seems like yet another pure-play e-commerce brand announces it’s planning a pop-up shop, a temporary, limited-time store that’s either a standalone or located within an existing retailer. Given the lower costs of operating online only, why are e-tailers so interested in exploring brick-and-mortar opportunities, which come with expensive leases and other substantial… Read more
  • How Retailers Can Do More with Real-Time Insight from Foot Traffic Data June 15, 2017 by Chris Wadsworth Big data is influencing retail operations from forecasting and price optimization to how much hand soap to stock for the restrooms. Today’s people counting technology provides unprecedented real-time insight into every area of operations including foot traffic. Foot traffic metrics have always been important to brick-and-mortar merchants but now, with the assistance of people counters,… Read more
  • How Generation Z Will Impact Retail April 15, 2017 by Chris Wadsworth Move over, Millennials. Generation Z, the youngest cohort of consumers comprised of those born after 1995, makes up 25 percent of the U.S. population and wields $44 billion in spending power, which is estimated to reach $200 billion by 2018. Also known as “Millennials on steroids,” Generation Z is poised to disrupt retail as we… Read more
  • The Future of Retail in 2017 February 1, 2017 by Chris Wadsworth What does the future of retail hold? A seismic shift in the market is underway, and retailers are racing to ensure they’re able to meet the needs of demanding shoppers. Fast, Faster, Fastest You might be tired of hearing it, but Amazon has changed the game in terms of consumer expectations of delivery speed. With… Read more
  • How Retailers Use Social Media to Increase Customer Engagement January 15, 2017 by Chris Wadsworth   If you’re looking for current, creative ways to boost customer engagement, then embracing the power of social media may be just the answer you’re seeking. From Facebook to Snapchat and everything in between, social platforms can be a powerful tool for connecting with your audience and converting customers into brand enthusiasts. What’s more, you… Read more
  • Hire the Right Retail Staff: 4 Pointers January 1, 2017 by Chris Wadsworth   No matter how good you may be at spotting talent, most retailers can use a refresh when evaluating their hiring processes. It’s no secret that employees are among a business’s most valuable resources, but you need to have the right people to run a productive, efficient, successful business. The first thing you need to… Read more
  • Disruptive Technology: The Smartphone Wielding Customer Is Not the Enemy November 15, 2016 by Chris Wadsworth Take a look at the shoppers in your stores and you’ll note that many of them have one thing in common: their eyes are glued to their smartphones as they shop. This rise in “smartphone-savvy shoppers” has left many retailers shaking in their boots; the greatest fear is that these consumers are engaging in “showrooming,”… Read more