Trend report: Why Personalized Retail Is the Future of Brick-and-Mortar Stores

These days, consumers aren’t coming to brick-and-mortar stores for the prices or the selection – they can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to provide something that can’t be reproduced online, something…

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