How to Use Retail Traffic Counting the Right Way

Today’s traffic counting solutions can provide an attractive return on investment (ROI) for retailers – particularly if they use the data these systems generate to analyze, and improve, their performance in key operational areas. When the information from retail traffic counting systems is combined with other metrics (particularly point-of-sale data), the resulting analysis gives retailers…

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How Understanding Shopper Counting Can Improve the Customer Experience

Giving your shoppers a high-quality and highly enjoyable shopping experience is the key to ensuring that they visit your business again. Shopper counting and understanding how foot traffic moves and flows through your store can help you drastically improve your customers’ experience. 1. Display Promotions Using people counters in separate sections of your store allows…

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How People Counting Systems Can Help in the Store Selection Process

Are you a business owner looking to expand? Selecting a location can be a tedious, painful, and stressful experience. Choosing the right location for your business can be a nightmare.  However, many business owners overlook the benefit that people counting systems can bring when choosing a location. What are people counting systems? People counting systems…

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Retail Counting Systems: Understanding Technology Options before You Purchase

Retail counting systems collect invaluable information for your establishment. If you are a business owner looking to install a retail counting system within your store, you have several options to choose from. However, it’s important to weigh the pros and cons of each option against your business’s needs. Keep your facility in mind as you…

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How Understanding Retail Store Traffic Flow Can Improve Conversion

The layout of your store has an immediate effect on your shoppers – your retail store’s layout determines the way that traffic flows through your establishment. The better you understand retail store traffic, the more effective your store layout will be. Additionally, research indicates that stores that are laid out well have an increase in…

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