Simply tracking your store’s sales isn’t enough. Retail managers and store-owners also need to know how many customers are leaving the store without making purchases.
Counting customers can help determine the relationship between the number of visitors and the number of purchases in a store – or the conversion rates – and, ultimately, how to strengthen that relationship.
Low conversion rates could suggest that visitors aren’t happy with the product or the pricing, among other problems. That’s where counting comes in. People counting hardware allows retail managers and store-owners to get to know their customers – what they like and dislike.
The data obtained answers questions like:
– Which days of the week have the most trafficking?
– Which days have the least?
– Was there an increase in trafficking during a sale or promotion period?
And with these answers, managers can see what is and isn’t working in their stores and adapt accordingly. The equipment can work wonders in three ways:
- You won’t find yourself over- or understaffed. Knowing your store’s busy and slow days will help you optimize labor while scheduling. For example, on the days that the store usually sees the least amount of visitors, employees can maintain productivity by cleaning, performing maintenance tasks, or unloading a new shipment of products. You won’t have to put maintenance tasks on a back burner during your busy days.
- You can discover the best ways reach your customers. Measuring your customers’ response to advertisements with retail counting hardware will tell you which medium of communication is most effective. For example, customers without a newspaper subscription aren’t likely to respond to an ad in the local paper. Knowing how to reach them will make your promotions translate to traffic.
- You will never make the same mistakes twice. Having an understanding of what your customers prefer will keep you from taking risks in your business ventures. Say goodbye to poor returns on investments. You can integrate traffic data obtained from people counting hardware into your overall marketing and advertising plans and measure traffic to support project funding.
Trafficking sensors comes in several forms – overhead, horizontal, wireless, bi- and uni-directional, and thermal. They can detect customers from all angles, no matter the size or scope of a store. Many models are web-compatible, making it easy to view and store the data.
People counting hardware is an invaluable tool that not only saves money by minimizing store costs, but makes money by maximizing profits.