While some of the country’s most-visited museums might be best known for the dazzling treasures within their four walls, they also have something else in common. In addition to organizing top-notch exhibitions, institutions ranging from New York City’s Metropolitan Museum of Art to the J. Paul Getty Museum in Los Angeles and the Carnegie Museums of Pittsburgh all use people-counting technology to yield insights into exhibition performance, facility management and staffing needs.
Eyes on the Experience
You spent countless weeks assembling the exhibition and gathering just the right objects to tell a memorable story. Once the opening-day butterflies have faded away, it’s time to start measuring how the exhibition is faring with visitors. The most-visited museums use people-counting systems to monitor the flow of visitors into and throughout the facility, and data on hotspots where crowds gather can yield useful information about the areas attracting audiences and others that are overlooked. People counters also can reveal where visitors begin and end their journey, helpful in understanding how many experience the exhibition in its entirety.
Staging a successful exhibition is a blend of art and science. Data you collect from exhibitions can help you plan well-received efforts in the future and optimize the guest experience throughout the whole event.
Keep Your Building in Tip-Top Shape
The most-visited museums keep their facilities as pristine as their art and artifacts, thanks in part to the strategic use of people-counting systems. There are a number of factors that play into becoming a first-tier cultural institution beyond collections and curators. How often do the floors need to be mopped? Do restrooms need to be refreshed twice daily? What about larger maintenance projects, like structural repairs, window washing and more? Use your people counters to understand the level of traffic your building can endure before maintenance is required. A well-kept facility helps to attract visitors; many museum-goers are drawn to the peaceful, sanctuary-like feel of these cultural spaces.
Safe and Secure
You can always find large crowds thronging to the most-visited museums, and more often than not, it’s an orderly, civilized affair. How do powerhouse museums like Carnegie, Getty and The Met run a tight ship? By leveraging people-counting data to get security staffing levels just right.
It’s important to ensure you’ve deployed enough security personnel not to just to protect your priceless objects but also to keep crowds under control. Are visitors bunching up in one specific area of a special exhibition? Security can help to keep everyone safe by steering museum-goers from one room to another, optimizing visitor flow as much as possible.
People-counting data aids not only with security staffing but also with your workforce management overall. By reviewing your historical traffic data, you can get a feel for the days, weeks and months when you attract the greatest volumes of visitors and times when you can lower costs by scheduling only essential personnel. For example, perhaps you need only half the visitor assistants on a slow Tuesday that you would on a perfect Saturday afternoon. The most-visited museums rely on actionable insights from people-counting data to right-size their staff schedules and keep labor costs under control.
The most-visited museums achieve their success not just by acquiring invaluable objects but also by the strategic use of technology both to enhance the visitor experience as well as optimize organizational operations. Take a cue from the leaders in your field and see what people counters can do for you.