• 3 Reasons Why People Counting is Essential for Student Unions

    People counting is not only ideal for institutions that generate revenue, but also for those who don’t. Non-profit organizations and state-funded programs need accurate data about the number of visitors they garner in order to request resources. Student unions are generally the hub of activity for a college campus. Throughout the day, crowds of students […]

  • People Counting Systems: The Secret to Raising Retail Conversion Rates

    Simply tracking your store’s sales isn’t enough. Retail managers and store-owners also need to know how many customers are leaving the store without making purchases. Counting customers can help determine the relationship between the number of visitors and the number of purchases in a store – or the conversion rates – and, ultimately, how to […]

  • Why Should I Measure Foot Traffic? (And Other Frequently Asked Questions)

    Today, customers have more choices about where to shop—both in-store and online–than ever before, so business owners need to have better insight when it comes to planning a new location, advertising campaign, staff scheduling and security. It used to be enough to ask people, “how did you hear about us?” to gauge the effectiveness of […]