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What is people counter software?

People counting software tracks the number of people that enter an area during the time that you specify. It uses people counting hardware to detect the people who pass through the area that it tracks.

VisiCount, the Traf-Sys people counting software, can use an overhead or horizontal sensor to count visitors. It delivers real-time results to give you access to the most accurate data possible.

How can a people counting device help my business or organization?

A people counting device can help you build business strategies, understand visitor behavior and make informed staffing decisions. It provides data on visitor behavior to help the user improve their operations and visitor experience. People counters help companies and organizations such as:

  • Retail stores and casinos: These businesses use people counting to measure conversion rates, optimize staffing and inform their marketing campaigns.
  • Shopping malls: Shopping centers and malls manage leasing offers, develop promotions, attract sponsors and staff security with people counter data.
  • Universities, libraries and museums: In higher education and nonprofits, staff use people counters to support funding requests and manage their facilities.

What is the power supply required for a people counter?

The power supply that you will need for your Traf-Sys people counter will depend on the model you choose. If you get a sensor that requires an outlet, we recommend a standard 110V power outlet in the area where you plan to count people. However, some of our sensors don’t need an outlet and use a source such as power over ethernet (PoE) or a battery. Carefully read a sensor’s specifications before you buy it to make sure that you have the required power supply.

If you have any questions about the power supply for a specific sensor we sell, please contact our team online. We can help you find the right model for your facility.

How do people counters calculate conversion rate?

State-of-the-art people counting software such as VisiCount compares traffic data with conversion data to calculate the conversion rate. You can import your sales data from the source of your choice and allow the software to perform the calculations.

Since you get to determine the conversion you want to track, you can use people counting to measure a wide range of results. For example, if a library uses people counting, the staff can calculate a circulation rate by comparing traffic to the number of people who check out books.

How does a people counting system measure marketing effectiveness?

With VisiCount, you can create custom reports and filter by date to measure a marketing campaign’s effectiveness. By comparing your conversion rate before, during and after your marketing campaign, you can measure your promotion’s impact on visitor behavior. VisiCount enables you to view traffic by any user-defined period to help you better understand your traffic patterns.

How do door counters work?

Also known as people counters, door counters count the number of people that enter or exit an area by tracking when someone crosses their detection zone. Our people counters use the following types of technology to detect visitors:

  • Infrared: An infrared people counting sensor projects a horizontal infrared beam and counts each time that a visitor crosses it. Infrared people counters are one of the most affordable options available.
  • Thermal: Thermal people counters track multidimensional movement involving multiple visitors by detecting their body heat. Using repeaters, you can extend their ranges for larger areas.
  • Video: Video people counters measure visitor numbers using sophisticated technology that automatically detects individual visitors through video. They can record incredibly detailed and accurate data by filtering carts, strollers and children.

How accurate is thermal people counting?

Thermal overhead sensors deliver an accuracy rate of 95% or higher. They can provide such accurate data because of these factors:

  • Customization: Our thermal people counters enable you to customize their detection zones and sensitivity based on your visitors’ movement patterns.
  • Reliable performance: Thermal door counters can track visitors in a wide range of lighting and weather conditions.
  • Individual people counting: Since thermal people counters detect individual heat sensors, they can determine when more than one person crosses the detection area at the same time.

Do thermal people counters have a narrow field of view?

Compared to other door counting technologies, thermal people counting provides one of the widest detection areas available. Our thermal people counting options can measure a detection zone as wide as 80 feet long. For users who have a large entrance zone, thermal people counters can increase their detection zone by as much as 30% compared to other technologies.

What are the benefits of wireless people counters?

Wireless people counting systems provide the following advantages to wired people counters:

  • Flexibility: Wireless people counting systems enable flexible counter placement. If you don’t have an accessible power source near your entrance, you can still implement a wireless people counter.
  • Affordability: Compared to wired people counters, wireless people counting systems require a lower investment. Like other kinds of people counters, wireless people counting sensors also provide data that can help you further optimize costs.
  • Compatibility: You can use wired and wireless people counters in the same system. When you need to expand your current system’s detection zones, a wireless solution can help you grow your capabilities.

What is the battery life of a wireless people counter?

The battery life of your wireless people counter will depend on the model that you choose. Our OmniCounter infrared people counter and Z-900 door counting sensor have batteries that last for about a year. Meanwhile, the Z-WiFi people counting sensor’s battery can last between one and a half and two years. Some models work with an AC adapter if you want to convert your wireless people counter into a wired one.