• Trend report: 2013 Back-to-school season

    This August, parents are doing just as much back-to-school shopping as they did last year – but they’re spending less and shopping smarter. But that doesn’t mean that retailers won’t be making as many transactions as in 2012. Studies show that parents aren’t shopping less, but simply shopping smarter. The NRF reported that 37 percent […]

  • 3 Ways to Fight Showrooming in Your Store

    Over the past few years, brick-and-mortar retailers have seen a change in their customers’ behavior. The wide-spread use of the Internet and smartphones has led to a trend called showrooming – the act of browsing in-store and buying online. What is it? Showrooming includes comparing in-store and online prices, reading online reviews of in-store items, […]

  • 3 Ways to Improve In-store Service Using People Counting Software

    US businesses annually lose an estimated $83 million due to poor customer service, according to Parature. 62 percent of US consumers have switched brands in the past year due to poor customer service. If you don’t give customers a good reason to set foot in your store, they’ll shop online instead. Online shopping is on […]

  • Thermal Sensors: How Your Building Can Go Green

    Green businesses benefit both the environment and their employees. They promote a healthy lifestyle and a sustainable future for anybody who steps foot in their building. And they save some money in the process. General Electric and Walmart, for example, have been going green since 2005. By 2011, GE was able to sell $70 billion […]