• Trend report: Why Personalized Retail Is the Future of Brick-and-Mortar Stores

    These days, consumers aren’t coming to brick-and-mortar stores for the prices or the selection – they can usually find better alternatives to both online. They’re coming for the experience. Libraries, museums and other public buildings are seeing this shift, too. These industries are feeling increased pressure to provide something that can’t be reproduced online, something […]

  • Enhancing the Experience: A Modern Library’s Guide to Makerspaces

    As a culture, our expectations for public places like libraries, museums and shopping malls are shifting from a destination to an experience. The increased importance on “the experience” is a trend has been going on for decades. In fact, in 1998, two consultants coined the term “the experience economy” and suggested that businesses offer customers […]

  • How to Leverage Library Design to Encourage Creativity

    The main obstacles for today’s libraries are Amazon, Wikipedia and Google. Whether or not these are the best sources, people want a quick and easy solution to their queries. In a world where we are provided with instant and constant gratification, we don’t want to have to travel to the library and scan several shelves before […]

  • 5 Ways for Your Nonprofit to Use Visual Content on Social Media

    By now, most nonprofits know that social media smarts are a must for marketing. What some of them don’t know is how to use social media to its fullest potential: visual content. It’s a fact that visual content drives engagement. According to Zabisco, 40 percent of people will respond better to visual information than plain […]