How Understanding Shopper Counting Can Improve the Customer Experience

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  2. 2014
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Giving your shoppers a high-quality and highly enjoyable shopping experience is the key to ensuring that they visit your business again. Shopper counting and understanding how foot traffic moves and flows through your store can help you drastically improve your customers’ experience.

1. Display Promotions

Using people counters in separate sections of your store allows you to count how many people visit each area per day and, on a larger scale, per week, per month, and per year. This data can very easily help you to identify peak times of the year, month, week, and day for each section of your store.

With this information in mind, you will be able to determine which areas of your store are ideal for displaying promotional items. When you know which entrances and sections of your store receive the most foot traffic, you can strategically place your promotional displays where you know the highest number of people will see them.

2. Create Timed Promotions for Peak Visitor Times

You will also be able to identify which times of the year, month, week, and day your promotions would be the most successful. With your shopper counting data in mind, plan out your promotions ahead of time. If you get more traffic during the holidays, prepare a promotion for that time of the year. If you get a lunch rush, have daily lunch promotions. If you get more people in your establishment on the weekends, plan weekend promotions.

Depending on your business and customers, peak times are going to vary due to each business’s unique needs.  Placing people counters within your establishment will help you determine what your business’s unique peak times are.

3. Increase Staffing During Peak Times

Short staffing is a pain for everyone involved. A customer who has had difficulty finding help on your sales floor is going to be an unhappy customer. When you’re short staffing during peak times, this is going to be a big issue. One or two people can’t be everywhere at once.

It’s easy to predict these peak times and schedule more efficiently when you understand shopper counting. With people counters installed, you will be able to determine the peak times during the week and day during which may need to schedule a few more staff members. Preparing for peak times like this will assist you in reducing the number of unhappy customers that walk out your door and increase the number of satisfied customers that will bring you their return business.

4. Measure Conversion Rates to Determine Promotion Effectiveness

Without data provided by shopper counting, it is difficult to accurately measure conversion rates in order to determine the effectiveness of your promotions. However, with the data that people counters provide your business, you can compare the number of people who entered your store to the number of sales you made within the time frame of your promotion. In doing so, you will be able to easily and accurately identify how successful your promotion was.

Improving your customers’ experience is vital to the success of your business. Shopper counting enables you to do so through identifying trends and peak traffic times.

Advantages of Using a Battery Powered Wireless People Counter

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  2. 2014
  3. November

Are you looking for a cost effective way to determine the foot traffic in your place of business? If you aren’t, you should be. If you are, have you considered your wireless people counter options? There are several options available to you in regards to wireless people counters. But, let’s re-examine why you’d want to place people counters in your place of business in the first place.

How would people counting help?

Understanding and gauging the flow of traffic through your establishment can assist you in making better informed business decisions. When you are able to track your peak traffic times and your low traffic times, you will be able to schedule and place your staff more accurately, plan promotions more effectively, and ensure that layout of your store is guiding your customers naturally to the checkout line. So, with that in mind, there are a few advantages to installing wireless people counters in your facility.

1. No need to rewire your existing building

The thought of rewiring your existing building to accommodate people counters is probably overwhelming. If your business is located in an older building, the wiring may be impractical and nearly impossible to work with. Additionally, if you do decide to rewire your building to install people counters, your store would be inaccessible to any customers for the length of time that the electricians would need for installation.

Wireless people counters would eliminate the need for rewiring your building. Battery-operated, wireless people counters allow for flexible mounts in door frames or on walls. Turn it on, place it where you want it to go and your people counting solution is ready to run.

2. Flexible mounting options

No matter what the entrances to your store are like, wireless people counters offer flexible mounting options. Mount them in doorframes or on the wall. Mount them in all of your entrances and in separate sections of your store.

Flexible mounting options allow you to experiment with different store layouts until you figure out which one is the best for you.  In addition to placing them in your entrances, place them throughout your store. Find out which sections are getting the most foot traffic and which are getting the least. You’ll get a better idea of what you need to do to draw traffic through your store, such as placing high demand items towards the back of your store to draw customers all the way through your displays and aisles.

3. Wireless units cost less than wired units

Probably one of the most compelling arguments for wireless people counters is that they don’t cost as much as wired ones. In choosing the more cost effective option, you won’t be losing count quality either. You won’t have the extra costs for wiring and the loss of profit that would follow due to your establishment being closed for the rewiring. You will be able to successfully monitor all entrances and the separate sections of your store for a reasonable price.

Ultimately, if you’re looking for a people counting solution that is cost effective and allows for easy installation, wireless people counters are the optimal solution.

4 Ways Visitor Centers Can Benefit from Traffic Counting

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  2. 2014
  3. November

Historical landmarks are commonly marked by visitor centers. Many tourists take these visitor centers for granted. However, due to tightening budgets, it can be difficult to upkeep and staff them appropriately. Traffic counting could be the solution that you may be looking for in regards to reporting and tracking historical trends.

Often visitor centers are 501(c)(3) or nonprofit organizations. Nonprofit organizations, in some ways, need to be run like for-profit businesses to be successful.  Placing people counters at the center’s entrances and exits, as well in the separate sections of the visitor center, will reveal information that will allow you to make better business decisions about the visitor center.

1. Accurately track visitors per hour, day, week, or month to identify and compare trends

With a traffic counting solution installed, you will be able to accurately track the center’s visitors per hour, day, week and month. With this data, you will be able to identify trends that occur throughout the year as well as peak times throughout the day.

2. Ensure that your facility is always appropriately staffed

Keeping the center’s peak times in mind, you will be able to efficiently keep the center adequately staffed. Whether you need more maintenance staff, educational staff, or food service staff, you won’t come up short handed when the center gets swamped unexpectedly.

3. Track which parts of your center are the most popular

With the information recorded through traffic counting solutions, you can determine which parts of the visitor center receive the most foot traffic. Placing people counters not just at entrances and exits, but also within the different exhibits of your visitor center, will give you separate readings for each section of your center.

You will be able to determine what makes the more popular sections draw more people. You can use that information to make the other parts of the center more appealing to visitors. Also, consider the layout of your visitor center. Is it pulling visitors through the entirety of the center? Or, are you unknowingly emphasizing only a few portions of it so that the rest of it falls to the wayside?

4. Use data generated to create solid funding requests and to draw more people

Probably the most compelling argument for implementing a traffic counting solution is the ability to generate reports based on historical trends and data regarding people served. With this information, you will be able to create solid funding requests with real statistics, drastically increasing your chances for additional funding. Potential funders want to see results and impact before investing. With a traffic counting solution, you will be able to give them just that.

You will also gain insight to the most popular sections of the visitor center. Using this information, you can create more compelling marketing materials such as travel brochures and maps. In addition to that, you will know which information to market on your social media pages, drawing more of an audience and pulling more people to your visitor center.

Traffic counting is vital for making better informed business decisions for visitor centers. A traffic counting solution will eliminate the stressful guesswork in staffing, funding requests, and marketing for your visitor center.

How People Counting Systems Can Help in the Store Selection Process

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  2. 2014
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Are you a business owner looking to expand? Selecting a location can be a tedious, painful, and stressful experience. Choosing the right location for your business can be a nightmare.  However, many business owners overlook the benefit that people counting systems can bring when choosing a location.

What are people counting systems?

People counting systems are systems that allow you to view how many people enter and exit your store. There are also counters available that, when placed in separate areas of your establishment, can tell you which areas of your store are the busiest and which receive the lease amount of foot traffic. That’s not all, though. People counters can reveal your daily, weekly, and seasonal trends, as well as which of your promotions are the most successful. They can even help you to determine if the layout of your store is as effective as it could be.

How can people counting systems help you choose a location?

Chances are, when searching for a new location, you’re going to want to find one that has a high number of people moving through it all the time. High foot traffic means a higher chance for increasing your customer base and is definitely something you should consider when looking at a new location.

Some realtors and landlords are willing to share the traffic count of the location that you are interested in. However, you may also find that others are not so straightforward in presenting you with traffic flow data.  They may tell you that traffic counting systems are expensive and they cannot afford to place one at, or near, the entrance of the location due to the prohibitive cost. However, there are less expensive traffic counting options available on the market.

What happens when a realtor or landlord refuses to share the location’s traffic count?

When a realtor or landlord refuses to share the location’s traffic count with you, you should view it as a red flag. A landlord or realtor withholding information usually means that they have something to hide. If there is something to hide, then chances are you should know about it before purchasing a location or signing a lease.

In the event that you do not have traffic count information readily available, you can take matters into your own hands.  For example, some retailers seeking traffic count information for a new location have hired teenagers to enter malls and count the number of shoppers. Usually these teens spend three or four days at an establishment counting shoppers.  The teenagers look not only at the number of people passing, but also analyze how many of them are carrying shopping bags from neighboring stores. This additional information can reveal what prospective sales in that location would be like.

Traffic counting systems can help the business owner determine a new location. Traffic flow information is vital to predicting what sort of foot traffic you will have through your store. The higher the foot traffic, the better your prospective sales. Taking the time to find out what the traffic flow through a location is like before purchase is well worth the effort and the time.