• How People Counting Data is Used to Increase Sales Conversion Rates

    The process of converting shoppers into buyers is practically the definition of a “business basic.” For retailers, measuring (and hopefully increasing) their sales conversion rates is dependent on access to consistent, reliable store people counting data. Basic people counting solutions, such as those installed only at a store’s entrances, can provide the raw numbers for […]

  • Four Truths Revealed with Timely Traffic Data

    For retailers, restaurants, and other establishments that rely on customer traffic to survive, measuring the health of the business on a day-by-day (even an hour-by-hour) basis is critical. Reports from the point-of-sale (POS) paint part of the picture, but they need to be combined with timely traffic data to reveal four key truths: 1) High […]