Omnichannel Marketing: Increase Your Brick-and-Mortar Customer Count
“Omni-channel” has become an omnipresent buzzword in retailing. Its meaning may seem obvious, but as with many big, broad concepts, its applications – how retailers create an omnichannel experience for their customers – can vary dramatically from case to case. 1. What is omnichannel marketing? Omnichannel marketing refers to the complete range of messaging, marketing,…