5 Reasons Why Personalized Retail is the New Black

  1. Home
  2. 2018
  3. March

If you haven’t paid attention to the current retail marketing trends for your particular brick-and-mortar business, you may not know that personalized retail is the “new black” for companies tweaking future sales strategies. Making your in-store experience more customer-centric is vital for your business to succeed in the highly competitive world of retail.

Many omnichannel retailers are well-positioned and armed with customer data to implement this strategy seamlessly into their current operations with little effort. Your store can do this as well if you have been tracking consumer data and purchase history for both online and in-store shopping. Here are five reasons it’s worth the effort:

Enhances the customer experience

Here’s the bottom line: Customers do not need to go to your store. Convenience is what motivates today’s consumers. As a retailer, you have to entice them to want to visit your store rather than trying to capture their attention by beating the drum of your brand. Consumers want their shopping experiences to be custom-tailored to their needs and give them the same satisfaction they receive when shopping online.

Boosts opportunities for impulse purchases

Personalized retail increases the chances for impulse buying. Personal recommendations, tailored to your customers and sent through email, social media advertising, or in person at the store, can lead to purchases the shopper didn’t originally intend—and bigger average sales for you. In fact, 40 percent of consumers in the U.S. have purchased more expensive products or added to their orders after receiving personalized offers.

Customers expect it

It’s important to understand that your customers expect you to know what their interests are and how they like to shop. When you target them with personalized offers, they are more likely to be repeat customers because they enjoyed their shopping experiences. And, as you know, loyal customers are good for the bottom line.

Builds loyalty

The foundation of your business is built not only on reputation but also on sustained customer loyalty. Personalized retail not only attracts new customers, but also keeps them coming back for more. You can build upon this loyalty by consistently shaping your offers and incentives based upon the data you collect from every customer.

Complements marketing efforts

In this day and age, consumers know that information on their shopping habits and purchase histories is constantly collected and studied. What they expect in return is a marketing effort geared toward what they want rather than what you are promoting. You can capitalize on this trend by sending coupons and creating targeted promotions that focus on individual shoppers’ needs. With personalized retail, you can guide the customer on the path of their shopping journey to what they are looking for—and maybe a little something extra.

For your business to stay relevant in the ever-changing retail landscape, connect with your customers, encourage larger purchases, and foster consumer loyalty with personalized retail. Then follow up your efforts to see if your strategy is working. Monitor the effectiveness of your personalized retail strategy, measure changes in store traffic with a people counter.

The Pros and Cons of a Video-Based Sensor

  1. Home
  2. 2018
  3. March

Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention.

The video-based Eclipse people counter uses advanced image recognition technology that records highly accurate data under a wide set of conditions, such as high traffic areas, variable lighting, and wide entrance areas.

The Advantages of Video-Based People Counter

Consider these ways a video-based sensor for people counting can benefit your business:

  • Using multiple units, you have the ability to cover wide areas, which is beneficial for larger stores and shopping malls.
  • There is support for remote video capture when using an Internet-connected laptop or tablet.
  • In the event of a power outage, data can be safely stored within the solution’s flash memory, saving up to 10 days’ worth of data.
  • Video-based sensor counters can adjust quickly to changes in lighting and temperature.
  • These solutions have the ability to filter carts, children, and strollers, providing you a more accurate count of actual shoppers versus total number of people in the store.
  • It’s easy to upgrade these solutions so they are always running the latest software version.

When Video-Based People Counters May Not Be the Right Solution for You

Even though video-based people counters offer a wide variety of advantages, there are situations in which they may not be the optimal choice. Here are some additional facts to consider:

  • Areas of your facility affected by shadows, complex backgrounds or varying light levels may impact the counting accuracy of a video-based counter.
  • The capital investment and time and labor cost for installation is sometimes greater than for thermal sensor or infrared beam people counting systems.

Which System is Better?

Business owners and managers may question whether a video imaging or a thermal imaging people counter is the better choice. The fact is, both systems have their advantages. A thermal imaging counter system is superior for obtaining accurate counts, whereas overhead video-based sensors give you “eyes” to verify the numbers or filter to count only the demographics you are looking for. Speak an experienced people counting solution provider to determine which is the right system for your business.

Traf-Sys is dedicated to providing solutions that can meet the needs of any business or organization that needs reliable, accurate people counting data. Learn more about the Eclipse video-based sensor system here.