5 Components of a Memorable Museum Visitor Experience

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  2. 2018
  3. June

First-time visitors to your museum will leave with new knowledge and stunning visual memories that will inspire them to learn and create. Challenge: create museum visitor experiences that will also inspire them to return.  A visit to your museum should leave a lasting impression that may also spark conversations with friends and family or on social media, which can help direct even more people to your door.

So how do you turn your museum into a must-see attraction with regular visitors? Here are five ideas you can use to orchestrate museum visitor experiences that help you achieve that goal and how you can measure the effectiveness of your efforts with people counting technology.

 

Make your space welcoming

You need more than an entrance point and “Welcome” sign. From the moment your guests cross the threshold of your museum, they should be engaged and have a clear idea of what you have to offer. Some ways to achieve this are:

  • Have well-trained and friendly docents available to greet your visitors and provide information and enhance the museum visitor experience.
  • Provide clear signage or video monitors that display the highlights of what you have to offer. Strategically place easy-to-read floor plans and suggested starting points to give visitors the choice of how they want their experience to unfold.
  • Become a center for discussion by providing floor space or meeting rooms to promote educational topics, community diversity support, or quiet meditative environments.
  • Vary museums hours to make it accessible to a wider variety of people. Many potential visitors may work during the day, so providing an evening opportunity can open the way for more foot traffic at your facility.

Make your space interactive

A museum visitor experience can be greatly enhanced through modern interactive technology. Motion sensor and touchscreen interactivity have been around for some time and are still effective display tools. Imagine, however, an interactive display that can respond to questions in your native language or a robot that responds to your commands or queries. How about visitors being able to immerse themselves into a prehistoric setting using a VR headset? Combining older technology with advanced artificial intelligence tools and virtual reality can take museum visitor experiences to a whole new level and elevate your museum to can’t-miss-destination status.

Engage visitors through social media

Let’s face it, younger audiences, especially millennials and Gen Z, use social media as a form of communication. Use it to your advantage:

  • Use social platforms such as Snapchat and Instagram to attract young visitors to your facility’s offerings.
  • Video segments that show your feature attractions or a Facebook Live tour hosted by a curator can be engaging and encourage all types of audiences to visit.
  • Visitors love to take selfies when vacationing, so why not create spaces in your museum to encourage this activity? Provide them with hashtags for this purpose and watch your museum attractions reach an even larger audience.

Take advantage of digital technology

Nearly all your visitors carry smartphones or tablets with them wherever they go. The museum visitor experience can be even more fun and engaging if you provide free downloadable apps that they can use to find more information on exhibits while touring your facility. Site maps, exhibit information, and digital galleries can also help compliment their journey and make it a more memorable visit.

On the operations side, invest in technology to count the people coming into your space so you have an accurate view of visitor numbers. You can even take that a step further by choosing a technology like ceiling mounted video-based sensors. This type of people counting technology gives you the ability to differentiate between and adults and children, taking your visitor statistics to a new, more in-depth level.

Control the flow of traffic

Whether your museum has a directional, one-way route or multiple ways for visitors to wander, it is vital to have proper signage that can help them navigate. Controlling the flow of foot traffic helps prevent congestion, which can detract from the museum visitor experience.

Using people counters at strategic entry and exit points can help pinpoint areas prone to traffic jams. This data gives you an opportunity to make improvements in crowd flow and can help determine the success of new exhibits.

Crafting memorable and enjoyable visitor experience is very important to your museum’s reputation and future success. Initiating these five strategies can help you build an environment that invites people to return. Your facility will become more valued by the community—and benefactors—once the word spreads about all the great experiences you have to offer.

If you’ve decided it’s time to start counting the adults and children who visit your museum each day with people counting technology like a video-based overhead sensor, contact Traf-Sys for a quote.

First-time visitors to your museum will leave with new knowledge and stunning visual memories that will inspire them to learn and create. Challenge: create museum visitor experiences that will also inspire them to return.  A visit to your museum should leave a lasting impression that may also spark conversations with friends and family or on social media, which can help direct even more people to your door.

Start improving your museum experience with people counters from Traf-Sys. Get a free quote today!

How to Boost Mall Traffic with a Consumer-Centered Retail Strategy

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  2. 2018
  3. June

The customer experience that you provide in your store is the bedrock of your success as a retailer. People counting solutions can provide valuable insights that reveal opportunities to improve customer service, optimize staffing, and boost your sales.

Customer service is one of the top factors people consider when they decide whether or not to visit your store. The RightNow Customer Experience Impact Report notes that “89% of consumers have stopped doing business with a company after experiencing poor customer service.” A second statistic, from Parature, says that “it takes 12 positive customer experiences to make up for one negative experience.”

Across America the traditional mall experience is morphing. Major U.S. mall owner’s like Simon Property Group, Westfield America, and GGP, faced with flagging mall traffic and unused space, are thinking outside of the box to attract shoppers and non-traditional tenants. The attempt to reinvigorate and revive the mall is resulting in a shopping, eating and entertainment mall model for the modern retail era.

Ready to start boosting your mall traffic? Request a quote for a people counting device today! 

5 Ways to Boost Mall Traffic

If you are looking for ways to boost your mall traffic and get shoppers through your doors, here are five creative ideas that can give your mall foot traffic a renewed boost.

Turn your mall into an entertainment hub

You need an incentive to attract customers into your mall and to spend time there. Consumers want more than a place to eat and shop—they want experiences. To increase mall traffic, dedicate spaces and hold events that offer forms of entertainment. Turn customer apathy into excitement with a variety of venues that entice them to visit your mall and stay longer.

Hold community events

Your current, unused mall space has the advantage of being large enough to serve as an event venue. This opens up opportunities to invite community groups and non-profit organizations to hold events year round and increase foot traffic.

Wi-Fi hot spots

Create a Wi-Fi café or multiple hot spots that promote a quiet haven for the growing work-from-home workforce or constantly connected mall visitor. You could offer snacks and drink choices that can be purchased while they check their email or reply to messages.

Rent space to unconventional tenants

Mall traffic can be increased dramatically by offering empty spaces to non-traditional types of tenants that offer entertainment options rather than retail shopping. How about a laser tag, indoor skate park or trampoline venue for the kids? Fitness centers, consignment shops, and specialty shops can also increase foot traffic.

Mixed-use malls

If entertainment options don’t necessarily work for your property, you may want to consider a mixed-use scenario to increase mall traffic. Many mall complexes around the country have adapted their empty areas to incorporate hotels or apartments, offices or play space. Target the people using those facilities by making them aware of the convenience of shopping nearby.

Measure traffic

Having a people counting solution in place before initiating these traffic-boosting strategies is important to measure the effectiveness of your efforts. Strategically place people counters in entrance points, parking garages, and entrances to specific venues spaces to track where your visitors are going. Over time, the data collected will help give you an idea of successful mall traffic trends and also areas that need improvement.

Keep in mind that your investment in these solutions will provide a return long-term with increased traffic and an upswing in revenues. The data you collect will help you adapt your vision of mall spaces and choose the most profitable options for your business.

Buy Online, Pickup In-Store (BOPSIS) 

One smart way to get shoppers through your doors is to offer customer-friendly services such as “Buy Online, Pickup In-Store” (BOPIS). This smart strategy is the best of both worlds in a sense; it gives shoppers the convenience of purchasing online and the speed of retrieving their purchases at no additional charge and more quickly than waiting for a package in the mail.

What’s more, BOPIS is a retail customer experience that drives additional sales beyond the products your customer purchased online. A Forrester report revealed that 46 percent of shoppers are enticed to spend above and beyond the original BOPIS purchase if they receive a personalized discount or deal when retrieving their purchases in store.

How to Increase Sales with People Counters

One of the biggest challenges for small to medium-sized retail business (SMB) owners is attracting customers to your store. To increase sales, you need to get people in the door, keep them coming back, and inspire them to tell their friends about the great shopping experiences you provide. Tools such as a people counting solution will help you work toward these goals and determine the success of your efforts as well.

  1. Understand Your Business. Consider the things that make you stand out from your competition. Formalize your unique value proposition (UVP) into a statement you can share with your management team and employees. Examine your processes (such as hours of operation, staffing, products, and marketing) as they relate to your UVP and make an honest assessment of your strengths and the areas where you could improve. Looking at these things from your customers’ perspective will help you figure out how to improve the customer experiences you provide.
  2. Know Your Target Audience. Trying to attract “the general public” is too vague and ineffective. Create a detailed profile of your typical customer so you can craft marketing messages that will appeal to those demographics. Compile and update a database of customer information, including addresses, order histories, and loyalty rewards. This data can help you shape personalized email invitations to attract customers. Foot traffic statistics from your people counter will provide insights into peak times for typical buyers and the areas of the store that draw the most attention, to complete your customer profile.
  3. Set Yourself Apart with Outstanding Service. One thing that will always attract customers is exceptional service. People counting solutions can help you deliver great experiences. For example, with foot traffic data, you can ensure adequate staffing during the busiest times of the day, week, month, or year, to avoid lengthy checkout lines. You can also tell which parts of the store are visited most, so you can adequately staff them with associates to assist shoppers with queries or make upselling suggestions. Great service from knowledgeable and attentive employees can lead to customer loyalty.  
  4. Keep in Contact. In today’s retail environment, shoppers expect to interact with retailers in stores and online through social media, texts, and email. Make sure your customer engagement strategy includes appealing to them on all channels. Send emails and texts to thank loyal shoppers and offer coupons or information about upcoming sales or other in-store events such as new product demos. Never underestimate the power of social media. Engage with customers who reach out to you or mention you on social media.
  5. Offer Promotions. A common strategy to attract customers is to offer promotions both in stores and online. These could include not only special deals such as “buy one, get one free” but also codes that people can share with friends to earn rewards. To tell whether an in-store campaign is successful, check your people counter to see if foot traffic increases during and after the promotional period.

Understanding Shopper Counting Can Improve Customer Experience 

Giving your shoppers a high-quality and highly enjoyable shopping experience is the key to ensuring that they visit your business again. Shopper counting and understanding how foot traffic moves and flows through your store can help you drastically improve your customers’ experience.

  • Display Promotions: Using people counters in separate sections of your store allows you to count how many people visit each area per day and, on a larger scale, per week, per month, and per year. This data can very easily help you to identify peak times of the year, month, week, and day for each section of your store.
  • Create Timed Promotions for Peak Visitor Times: You will also be able to identify which times of the year, month, week, and day your promotions would be the most successful. With your shopper counting data in mind, plan out your promotions ahead of time. 
  • Increase Staffing During Peak Times: It’s easy to predict these peak times and schedule more efficiently when you understand shopper counting. With people counters installed, you will be able to determine the peak times during the week and day during which may need to schedule a few more staff members. 

Get Your Retail Traffic Counter From Traf-Sys

Retail traffic counters help keep eyes on nearly every aspect of your retail store. Gathering these analytics can help you make the changes for a better, faster and more pleasant customer experience at your business.

Contact Traf-Sys or request a quote to inquire about our services and how we can measure your mall traffic for a brighter and more successful future.