• How to Handle Large Crowd Counting for Special Events

    You invested a lot of time and money planning, marketing, and holding your special event. After all is said and done, you may feel good about the outcome—it seemed like a success. Or was it? Your true marker for positive return on investment hinges on reliable large crowd counting to determine the actual number of […]

  • The Pros and Cons of a Video-Based Sensor

    Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced […]

  • 4 Reasons to Choose Thermal Imaging People Counters

    There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic […]

  • The Top 10 Reasons to Use People Counters to Measure Foot Traffic

    There is a wide range of businesses and organizations including retailers, libraries, casinos and museums that can benefit by using people counters to measure foot traffic at their locations. Analyzing the data provided by strategically placed people counters is a good business decision that will improve your daily operations over time. Knowing your traffic counts […]

  • How Some of the Most Visited Museums Use People Counters to their Advantage

    While some of the country’s most-visited museums might be best known for the dazzling treasures within their four walls, they also have something else in common. In addition to organizing top-notch exhibitions, institutions ranging from New York City’s Metropolitan Museum of Art to the J. Paul Getty Museum in Los Angeles and the Carnegie Museums […]

  • Measure the Impact of Social Media Campaigns with People Counting Technology

    Social media isn’t just a place to post pics of your lunch, or kids, or dog. By this point in 2017, nearly every business out there has a presence on at least one social platform, from Twitter to Snapchat to Instagram to Facebook. The impact of social media on business can translate into real results, […]