Counting people can tell someone a lot about a business, especially when it comes to marketing and customer service. At the very basic level, you can assume that a store with a high or steady level of foot traffic must be doing something right: its advertising draws people in, shoppers know they can find what…
The phrase “there is power in numbers” is true for many things, but this is especially true for a business owner. Knowing how many people are supporting your store or restaurant is a key factor in evaluating your business’ performance, creating revenue projections and determining what marketing techniques are the most effective. There are four…
A steady decline in foot traffic over a given period will result in decreased sales in about 13 months. It’s important to know how many people are coming into your store and why they are choosing to shop there as opposed to another similar business. People counting software and its related performance indicators can help…
So you’ve decided to take the plunge into customer counting! There are many options to choose from, so take a deep breath and don’t get overwhelmed. As the name implies, customer counters count the people who enter and exit your store. They can also be used in municipal buildings, libraries and universities. People counting software…
You don’t need to be a hardcore environmentalist to know that cutting your energy costs is good and reducing your carbon footprint is even better. Don’t get us wrong, we love the Earth, but investing large amounts of money in fancy eco-friendly technology and sustainable practices is counterproductive if these measures are not implemented for…
Retailers may become frustrated with their people counting system when they are not able to access information about their conversion rates or analyze a change in that data. And retailers who have not yet implemented a people counting system may be skeptical of its effectiveness for that same reason. Both groups have failed to recognize…
Making the decision to streamline your building’s operations with a people counting system is easy. The hard part is finding ideal people counter for your building’s unique entranceway or busy area. This guide will help you distinguish between the different kinds of people counters and determine which matches your business needs. What you need to…
Today, customers have more choices about where to shop—both in-store and online–than ever before, so business owners need to have better insight when it comes to planning a new location, advertising campaign, staff scheduling and security. It used to be enough to ask people, “how did you hear about us?” to gauge the effectiveness of…