The layout of your store has an immediate effect on your shoppers – your retail store’s layout determines the way that traffic flows through your establishment. The better you understand retail store traffic, the more effective your store layout will be. Additionally, research indicates that stores that are laid out well have an increase in…
If you’re a business owner looking to install some kind of people counting system, consider purchasing a wireless people counter. The benefits that wireless counting provide are various. Traffic retail counting solutions have been proven valuable time and time again for making well-informed business decisions regarding your store layout and key staff scheduling times. If…
Public colleges and universities across the country have been seeing their budgets slashed. Last year, nearly every state in the US spent about 28 percent less on their institutions of higher learning than they did in 2008. Arizona and New Hampshire cut their funding in half, while 11 states cut it by a third. These…
Counting people can tell someone a lot about a business, especially when it comes to marketing and customer service. At the very basic level, you can assume that a store with a high or steady level of foot traffic must be doing something right: its advertising draws people in, shoppers know they can find what…
The phrase “there is power in numbers” is true for many things, but this is especially true for a business owner. Knowing how many people are supporting your store or restaurant is a key factor in evaluating your business’ performance, creating revenue projections and determining what marketing techniques are the most effective. There are four…
A steady decline in foot traffic over a given period will result in decreased sales in about 13 months. It’s important to know how many people are coming into your store and why they are choosing to shop there as opposed to another similar business. People counting software and its related performance indicators can help…
So you’ve decided to take the plunge into customer counting! There are many options to choose from, so take a deep breath and don’t get overwhelmed. As the name implies, customer counters count the people who enter and exit your store. They can also be used in municipal buildings, libraries and universities. People counting software…
You don’t need to be a hardcore environmentalist to know that cutting your energy costs is good and reducing your carbon footprint is even better. Don’t get us wrong, we love the Earth, but investing large amounts of money in fancy eco-friendly technology and sustainable practices is counterproductive if these measures are not implemented for…