Your library serves patrons by providing the resources, programming and space they need to learn, work and thrive. In order to serve patrons effectively, however, you need to know how they use your services.
Collecting visitor data is an essential part of running a library. This data helps you schedule staff, measure marketing effectiveness and defend important requests for funding. Though visitor data is important, it can also be difficult to collect. Counting patrons by hand using tick sheets distracts staff from more important work, like helping visitors, and often results in inaccurate data.