Traffic Counters For Retail

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retail traffic counter

In today’s fast-paced economy, business owners and store managers need accurate customer traffic data to remain competitive and profitable. Retail customer counting systems record store customer visits and uses retail analytics software to organize the information for reporting purposes. This insight helps retail businesses identify traffic trends, measure marketing effectiveness and make smarter staffing & facilities decisions.

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Retail Traffic Analytics Software

Customer counting systems are powerful tools, but you need the right retail analytics software to help you extract the data points that matter to your business. Our VisiCount software can help you organize, export and make sense of your store traffic data as you receive it, allowing you to make improvements as necessary.

  • Aggregate traffic data from multiple locations.
  • Customize reports to show visitor totals down to the hour.
  • Establish benchmarks to aid organization-level decisions.
Retail Traffic Counters

Selecting Your Retail Traffic Counter

Multiple factors determine which type of sensor is best for your business. The heigth and width of your store entrance is one set of factors, while the level of detail you need from traffic reporting is another. Speak to one of our experts to find the traffic counting system best suited to your business.

Eclipse Video Sensor
Spectrum Series 3D People Counter

Gazelle Series People Counter
Z-900 Uni-directional
Z-900 Unidirectional
OmniCounter Bi-Directional

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People Counting Benefits for Retail Stores

Determine Your Sales Conversion Rate
Before you can improve any part of your business, you need to first know where you’re starting at. We’ll help you determine your current conversion ratio.

Evaluate Advertising and Promotional Effectiveness
Instantly measure the customer traffic generated from your advertising campaigns, and measure the popularity of new product displays throughout your store.

Optimize Staff Scheduling
If your merchandise has a wide price range, determining your staffing based on sales numbers can be highly inaccurate (e.g. a few customers buying a few high-ticket items vs. many customers buying low costs items). Knowing your traffic levels throughout the week can help you make more educated staffing decisions.

Use Traffic Data To Make Improvements In Multiple Stores
Apply best practices for generating traffic at your most successful stores to your lower performing stores and use this data to supplement your market research activities.

Facility Maintenance and Planning
The proper upkeep of a retail facility says a great deal to its potential customers, yet the timing of everything from display changes to regular restroom cleaning and restocking is just as important. No retailer wants to discourage customers from entering during peak hours. That’s why it’s helpful to schedule maintenance and overall floor management based on accurate shopper counting analysis.

Measure Retail Display Effectiveness
Retailers and brands invest heavily in promotions and in-store displays because they know that reaching customers at the point of decision can make – or break – a sale. But beyond tracking sales of promoted items, how can retailers determine the impact of their displays? By tracking how many customers walk by a display, retailers can determine how effective the display is at attracting customers’ attention in the busy environment of a store.

Shoplifting Deterrence
Whether it’s ongoing, organized theft or simply one-off incidences of shoplifting, a retailer’s bottom line always suffers when crime occurs. Of course, security cameras help, but people who are intent on committing crime will find a security system’s blind spots. Counting systems can help retailers sufficiently staff areas like entrances and fitting rooms, making shoppers aware that the store’s staff is watchful and alert and helps deter criminals looking for an opportunity to shoplift.

Trust The Experts At Traf-Sys

The ultimate goal is to increase revenue and decrease costs to grow profits. When you choose Traf-Sys for your retail traffic counter system, you’ll get our vast counting data experience that’s driven by our hardware and software — currently in use at more than 17,000 locations worldwide.

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