Store Traffic Counter

retail store people counters

Maintain Accurate Store Visitor Counts with Traf-Sys

In today’s fast-paced economy, business owners and store managers need accurate customer traffic data to remain competitive and profitable. Retail customer counting systems record store customer visits and uses retail analytics software to organize the information for reporting purposes. This insight helps retail businesses identify traffic trends, measure marketing effectiveness and make smarter staffing & facilities decisions.

Selecting Your Retail Traffic Counter

Multiple factors determine which type of sensor is best for your business. The height and width of your store entrance is one set of factors, while the level of detail you need from traffic reporting is another. Speak to one of our experts to find the traffic counting system best suited to your business.

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    how do retail traffic counters work

    How Do Retail Traffic Counters Work?

    Businesses rely on accurate data to determine successful advertising, staffing and operational choices. With a Traf-Sys people counting system, you can collect data confidently. Our retail traffic counters help business owners understand foot traffic through advanced monitoring systems. Traf-Sys counters are accurate and discrete to bring your store into the future of business.

    Every counting system addresses unique business needs. Our retail traffic counters collect information about your foot traffic using any of these three kinds of technology.


    Infrared people counters project an infrared beam across the entrance. The traffic count increases when someone steps over the sensor.

    These systems are often best for monitoring traffic in small entrances. With an infrared people counting system, you can rely on accurate data from unnoticeable, motion-sensor equipment. Retail store owners find these counters easy to install and configure in their space.

    Image Processing

    Certain people counting systems use image processing, which relies on a visual feed of the space. Video people counters install above the entrance door for automatic shopper detection. The camera can accommodate large areas within the store and even detect the direction of travel. Some image processing systems use 3-D technology to distinguish between adults, children and objects.

    A similar alternative to video processing is a thermal people counter, which relies on heat detection. These thermal cameras adjust automatically to environmental changes and determine foot traffic by heat mapping.

    Time of Flight

    Time of flight people counters use an advanced form of infrared light monitoring. Pulses of infrared light bounce off surfaces — or people — in the area and reflect an accurate count to the sensor. These systems are some of the most advanced in the industry, with extreme precision regardless of your store’s light levels. Many business owners use these people counters to optimize their store layout.

    The perfect people counter for your business depends on your layout, budget and goals. Contact Traf-Sys to determine the appropriate retail traffic counter for you!

    Retail Traffic Analytics Software

    Customer counting systems are powerful tools, but you need the right retail analytics software to help you extract the data points that matter to your business. Our VisiCount software can help you organize, export and make sense of your store traffic data as you receive it, allowing you to make improvements as necessary.

    • Aggregate traffic data from multiple locations.
    • Customize reports to show visitor totals down to the hour.
    • Establish benchmarks to aid organization-level decisions.

    Determine Your Sales Conversion Rate

    Before you can improve any part of your business, you need to first know where you’re starting at. We’ll help you determine your current conversion ratio.

    Evaluate Advertising and Promotional Effectiveness

    Instantly measure the customer traffic generated from your advertising campaigns, and measure the popularity of new product displays throughout your store.

    Optimize Staff Scheduling

    If your merchandise has a wide price range, determining your staffing based on sales numbers can be highly inaccurate (e.g. a few customers buying a few high-ticket items vs. many customers buying low costs items). Knowing your traffic levels throughout the week can help you make more educated staffing decisions.

    Use Traffic Data To Make Improvements In Multiple Stores

    Apply best practices for generating traffic at your most successful stores to your lower performing stores and use this data to supplement your market research activities.

    Facility Maintenance and Planning

    The proper upkeep of a retail facility says a great deal to its potential customers, yet the timing of everything from display changes to regular restroom cleaning and restocking is just as important. No retailer wants to discourage customers from entering during peak hours. That’s why it’s helpful to schedule maintenance and overall floor management based on accurate shopper counting analysis.

    Measure Retail Display Effectiveness

    Retailers and brands invest heavily in promotions and in-store displays because they know that reaching customers at the point of decision can make – or break – a sale. But beyond tracking sales of promoted items, how can retailers determine the impact of their displays? By tracking how many customers walk by a display, retailers can determine how effective the display is at attracting customers’ attention in the busy environment of a store.

    Shoplifting Deterrence

    Whether it’s ongoing, organized theft or simply one-off incidences of shoplifting, a retailer’s bottom line always suffers when crime occurs. Of course, security cameras help, but people who are intent on committing crime will find a security system’s blind spots. Counting systems can help retailers sufficiently staff areas like entrances and fitting rooms, making shoppers aware that the store’s staff is watchful and alert and helps deter criminals looking for an opportunity to shoplift.

    retail shoppers

    What to Do With Your People Counting Data

    After your people counter collects its data, the information travels to a remote database that you can access for analysis. Many of our systems offer segmented data based on time increments, store sites and entranceways. Over time, you can use these segments to determine areas for improvement and profit strategies.

    When you’re just getting started with your people counting system, your initial collection can act as a benchmark. Evaluate your foot traffic on a daily, weekly or monthly basis, then look for trends in peak conversion times. With this information, you can make detailed decisions about future marketing campaigns, space utilization or employee staffing.

    Retail People Counters FAQ

    How do store counters work?

    Also called people counters or people counting systems, traffic counters in retail track the number of visitors who enter or exit an area in a store. These systems count when a person crosses the detection zone created by people counting sensors. At Traf-Sys, we sell people counters that use the following kinds of technology:

    • Infrared: As the most straightforward people counting technology, infrared sensors project an infrared line and add to the traffic count when someone crosses it.
    • Thermal: A thermal people counting system detects individual heat signatures to determine the number of people that enter an area.
    • Video: Advanced video technology for people counting records the area for counting and automatically detects people that appear in the video.

    How can I improve my store's conversion rate with people counting?

    People counting systems can help you build conversion-boosting business strategies with traffic data. After you determine your initial conversion rate using your traffic data, you can measure the effectiveness of your business approaches. You can use your people counting data to make informed decisions about these aspects of your store:

    • Displays and their position
    • Sales associate interactions with customers
    • Inventory management
    • Checkout line efficiency

    How do I calculate my retail conversion rate with traffic data?

    To calculate your retail conversion rate using foot traffic data, divide your number of sales by the number of visitors. You can then multiply this result by 100 to get the whole number percentage of your conversion rate.  Comprehensive people counter software such as VisiCount enable you to add your sales data to the program to calculate your conversion rate automatically.

    The ideal conversion rate for your business will depend on your industry. You can get the most accurate idea of your performance progress by getting data as soon as possible and recording your conversion rate frequently.

    How many people counting devices will my chain need per shop?

    The number of people counters you need per store will vary based on ceiling height, entrance width, store layout and data recording goals. Your choice of people counting technology will also influence the range that your system will cover.

    If you need guidance while you create a people counting system for your stores, reach out to our team. We can explain how each of our products can factor into your people counting strategy.

    How are footfalls measured in retail?

    You can measure footfalls, or customer traffic, using many different approaches to get the data you need. The most popular people counting strategy involves using a people counter at a store entrance to count the number of customers who enter. However, you can place a people counter just about anywhere you need to collect traffic data. Consider using people counters to:

    • Measure the number of people who pass a display
    • Determine the most popular traffic areas in your store
    • Learn how frequently your customers use your bathroom or fitting room for facilities management planning
    library people counters

    Trust The Experts At Traf-Sys

    The ultimate goal is to increase revenue and decrease costs to grow profits. When you choose Traf-Sys for your retail traffic counter system, you’ll get our vast counting data experience that’s driven by our hardware and software — currently in use at more than 17,000 locations worldwide.

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