In today’s fast-paced economy, business owners and store managers need accurate customer traffic data to remain competitive and profitable. Retail customer counting systems record store customer visits and uses retail analytics software to organize the information for reporting purposes. This insight helps retail businesses identify traffic trends, measure marketing effectiveness and make smarter staffing & facilities decisions.
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Retail Traffic Analytics Software
Customer counting systems are powerful tools, but you need the right retail analytics software to help you extract the data points that matter to your business. Our VisiCount software can help you organize, export and make sense of your store traffic data as you receive it, allowing you to make improvements as necessary.
- Aggregate traffic data from multiple locations.
- Customize reports to show visitor totals down to the hour.
- Establish benchmarks to aid organization-level decisions.
Selecting Your Retail Traffic Counter
Multiple factors determine which type of sensor is best for your business. The heigth and width of your store entrance is one set of factors, while the level of detail you need from traffic reporting is another. Speak to one of our experts to find the traffic counting system best suited to your business.
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People Counting Benefits for Retail Stores
Determine Your Sales Conversion Rate
Before you can improve any part of your business, you need to first know where you’re starting at. We’ll help you determine your current conversion ratio.
Evaluate Advertising and Promotional Effectiveness
Instantly measure the customer traffic generated from your advertising campaigns, and measure the popularity of new product displays throughout your store.
Optimize Staff Scheduling
If your merchandise has a wide price range, determining your staffing based on sales numbers can be highly inaccurate (e.g. a few customers buying a few high-ticket items vs. many customers buying low costs items). Knowing your traffic levels throughout the week can help you make more educated staffing decisions.
Use Traffic Data To Make Improvements In Multiple Stores
Apply best practices for generating traffic at your most successful stores to your lower performing stores and use this data to supplement your market research activities.
Facility Maintenance and Planning
The proper upkeep of a retail facility says a great deal to its potential customers, yet the timing of everything from display changes to regular restroom cleaning and restocking is just as important. No retailer wants to discourage customers from entering during peak hours. That’s why it’s helpful to schedule maintenance and overall floor management based on accurate shopper counting analysis.
Measure Retail Display Effectiveness
Retailers and brands invest heavily in promotions and in-store displays because they know that reaching customers at the point of decision can make – or break – a sale. But beyond tracking sales of promoted items, how can retailers determine the impact of their displays? By tracking how many customers walk by a display, retailers can determine how effective the display is at attracting customers’ attention in the busy environment of a store.
Whether it’s ongoing, organized theft or simply one-off incidences of shoplifting, a retailer’s bottom line always suffers when crime occurs. Of course, security cameras help, but people who are intent on committing crime will find a security system’s blind spots. Counting systems can help retailers sufficiently staff areas like entrances and fitting rooms, making shoppers aware that the store’s staff is watchful and alert and helps deter criminals looking for an opportunity to shoplift.
Retail People Counters FAQ
How do retail traffic counters work?
Also called people counters or people counting systems, retail traffic counters track the number of visitors who enter or exit an area in a store. These systems count when a person crosses the detection zone created by people counting sensors. At Traf-Sys, we sell people counters that use the following kinds of technology:
- Infrared: As the most straightforward people counting technology, infrared sensors project an infrared line and add to the traffic count when someone crosses it.
- Thermal: A thermal people counting system detects individual heat signatures to determine the number of people that enter an area.
- Video: Advanced video technology for people counting records the area for counting and automatically detects people that appear in the video.
How can I improve my store’s conversion rate with people counting?
People counting systems can help you build conversion-boosting business strategies with traffic data. After you determine your initial conversion rate using your traffic data, you can measure the effectiveness of your business approaches. You can use your people counting data to make informed decisions about these aspects of your store:
- Displays and their position
- Sales associate interactions with customers
- Inventory management
- Checkout line efficiency
How do I calculate my retail conversion rate with traffic data?
To calculate your retail conversion rate using foot traffic data, divide your number of sales by the number of visitors. You can then multiply this result by 100 to get the whole number percentage of your conversion rate. Comprehensive people counter software such as VisiCount enable you to add your sales data to the program to calculate your conversion rate automatically.
The ideal conversion rate for your business will depend on your industry. You can get the most accurate idea of your performance progress by getting data as soon as possible and recording your conversion rate frequently.
How many people counting devices will my chain need per shop?
The number of people counters you need per store will vary based on ceiling height, entrance width, store layout and data recording goals. Your choice of people counting technology will also influence the range that your system will cover.
If you need guidance while you create a people counting system for your stores, reach out to our team. We can explain how each of our products can factor into your people counting strategy.
How are footfalls measured in retail?
You can measure footfalls, or customer traffic, using many different approaches to get the data you need. The most popular people counting strategy involves using a people counter at a store entrance to count the number of customers who enter. However, you can place a people counter just about anywhere you need to collect traffic data. Consider using people counters to:
- Measure the number of people who pass a display
- Determine the most popular traffic areas in your store
- Learn how frequently your customers use your bathroom or fitting room for facilities management planning
Trust The Experts At Traf-Sys
The ultimate goal is to increase revenue and decrease costs to grow profits. When you choose Traf-Sys for your retail traffic counter system, you’ll get our vast counting data experience that’s driven by our hardware and software — currently in use at more than 17,000 locations worldwide.