As a retail business owner, you know how competitive your industry is and how tight profit margins are. It’s not uncommon that a one-half percent increase in a retailer’s conversion ratio can yield hundreds of thousands of dollars in additional profits. Traf-Sys has 12 years of retail and shopping center experience using counting data analyses to help our clients achieve higher profits. Leading retail brands such as Dick’s Sporting Goods and Harley-Davidson Motor Company entrust their people counting needs to Traf-Sys.
Realize The Most in Your Business with Customer Counting
Collect Accurate Customer Traffic Data
In today’s fast-paced retail environment, raw data that’s used without appropriate context or analysis can be confusing — or worse, misleading. Fortunately, when you choose Traf-Sys for your customer counting system, you’ll get our vast counting data experience that’s driven by our hardware and software — currently in use at more than 17,000 locations.
Retailers come in all shapes and sizes, yet they’re all faced with a wide array of decisions to make, from optimizing staffing levels to creating attractive display arrangements. These decisions can be better informed with timely, accurate counting systems and subsequent analysis. Of course, shoppers’ habits are quick to change and evolve based on technological advancements — think of recent breakthroughs like beacon-based marketing and Apple Pay. Similarly, retail shopper counting systems have evolved too.
Ways Traf-Sys Can Help Your Retail Business:
Determine your conversion ratio
Before you can improve any part of your business, you need to first know where you’re starting at. We’ll help you determine your current conversion ratio.
Advertising and Promotional Evaluations
Instantly see the traffic generated from your advertising activities, and measure the popularity of new displays.
Optimize your Staffing
If your merchandise has a wide price range, determining your staffing based on sales numbers can be highly inaccurate (e.g. a few customers buying a few high-ticket items vs. many customers buying low costs items). Knowing your traffic levels throughout the week can help you make more educated staffing decisions.
Strategic Marketing and Operations
Apply best practices for generating traffic at your most successful stores to your lower performing stores and use this data to supplement your market research activities.
Shoplifting Deterrence
Whether it’s ongoing, organized theft or simply one-off incidences of shoplifting, a retailer’s bottom line always suffers when crime occurs. Of course, security cameras help, but people who are intent on committing crime will find a security system’s blind spots. Counting systems can help retailers sufficiently staff areas like entrances and fitting rooms, making shoppers aware that the store’s staff is watchful and alert and helps deter criminals looking for an opportunity to shoplift.
Facility Maintenance and Planning
The proper upkeep of a retail facility says a great deal to its potential customers, yet the timing of everything from display changes to regular restroom cleaning and restocking is just as important. No retailer wants to discourage customers from entering during peak hours. That’s why it’s helpful to schedule maintenance and overall floor management based on accurate shopper counting analysis.
Speak With An Expert
Not sure which solution is right for your organization? Ask a question or give us a call to speak to a member of our expert team. We will recommend the solution best suited for company goals and facility.
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