• Multichannel Retail Marketing and People Counts Can Drive Foot Traffic

    Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers across every medium. Omnichannel shoppers are more likely to look online for customer reviews, conduct price comparisons or check to see where the item is in stock before heading out to the store to make […]

  • What Will Happen When Native American Casinos Roll the Dice?

    Native American casinos haven’t become a thing of the past just yet, but their revenues seem to be at a standstill. According to the Casino City Indian Gaming Industry Report, Native American gaming slowed nationwide in 2012. They reported less growth than commercial casinos, which grew 8 percent nationwide. Specifically, revenue at all of New […]

  • The Ins and Outs of Location-Based Marketing for Brick-and-Mortar Retailers

    It’s no wonder why traditional marketing campaigns are losing their effectiveness – watching a commercial or seeing an ad in the paper for a sale doesn’t necessarily guarantee foot traffic. There’s a good chance that while you’re knee-deep in errands, you’ll forget to use your coupon or check out the latest sale, and by time […]