• Video Surveillance vs. People Counting Software in the Library

    Libraries have changed a lot since we were kids. Most kids will never experience a “card catalogue” with actual cards filed in little drawers, nor will they seek answers from an encyclopedia for a research project. Today, there are more than 120,000 libraries in the United States and these buildings function as meeting spaces for […]

  • People Counters: Casinos Employ Different Strategies to Lure High Rollers, Patrons

    Macau’s gambling industry is the envy of many, earning this region of China the nickname the “Monte Carlo of the Orient.” In 2006, Macau became the gambling capital of the world, with VIPs and high rollers making up two-thirds of their revenue. These high-stakes players from China are attracted to Macau’s riches by junket operators […]

  • Affiliate Marketing and Digital Signage are Powerful Revenue Drivers

    Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn in by the affiliate’s own marketing efforts. This type of marketing is often used on digital mediums – websites, blogs and in stores that employ digital signage. Have a question? The Internet has the answer Everywhere you […]

  • A/B Testing: How Traffic Counting Can Increase Sales

    A/B testing is exactly what it sounds like: an experiment with two variables, A and B. In a retail or online scenario, two versions of a display, advertisement or website are compared to see which one is the most effective in prompting an observer into a desired behavior: clicking a link, making a purchase, completing […]