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  • shopping mall traffic How to Boost Mall Traffic with a Consumer-Centered Retail Strategy April 28, 2022 by Chris Wadsworth The customer experience that you provide in your store is the bedrock of your success as a retailer. People counting solutions can provide valuable insights that reveal opportunities to improve customer service, optimize staffing, and boost your sales. Customer service is one of the top factors people consider when they decide whether or not to… Read more
  • how people counters save time How People Counters Save Time, Money and Staff December 22, 2021 by Traf-Sys Accurately monitoring foot traffic through your facility helps you make better, more informed decisions. Through dedicated and sophisticated software, you can accurately monitor your foot traffic and make the necessary changes within your organization to save money and time, manage facilities more effectively, direct your staff and take advantage of traditional marketing strategies.  People counting… Read more
  • manual counters vs automatic people counters Manual Counters vs. Automatic People Counters December 20, 2021 by Traf-Sys As retailers and other businesses plan for long-term success, they often want to track their visitor traffic. These companies' evolving needs require them to understand their traffic patterns on a deeper level. Some are exploring occupancy tracking for the first time. Others are wondering if they've outgrown their manual counting system.  If your business is… Read more
  • how to increase the value of each casino visitor How to Increase the Value of Each Casino Visitor December 20, 2021 by Traf-Sys The casino industry is filled with opportunities for marketers to create long-term customer relationships. Returning customers encourage others to join in on the fun and improve your casino’s lifetime value. Customer loyalty is vital to keeping your casino growing. Showing your customers that you care about them by knowing their preferences and appealing to them… Read more
  • customer demographics Benefits of Tracking Customer Demographics December 20, 2021 by Traf-Sys If you're a retail store owner looking to deliver a more personalized experience, attract new customers or build your company's image, it's important to know how to track customer demographic information to understand your customers better. In marketing, customer demographic analysis allows you to categorize different segments of your clientele according to shared characteristics. By… Read more
  • Smart building trends 2022 Smart Building Trends in 2022 November 12, 2021 by Traf-Sys The past few years have made everyone from business owners to employees and consumers rethink the role of physical stores and office buildings. Online shopping and working from home rose in popularity during the pandemic, and business owners can learn a lot from the technology that made those areas thrive.  With many offices and stores… Read more
  • hvac How to Save Money With Commercial HVAC Optimization October 29, 2021 by Traf-Sys The heating, ventilation and air conditioning (HVAC) systems used in commercial buildings are highly energy-intensive. According to the U.S. Department of Energy (DOE), about 30% of the energy used in commercial properties goes to waste. To increase sustainability and decrease operating costs, your business must reduce the amount of energy wasted from powering HVAC systems and equipment. … Read more
  • How jewelry stores can utilize foot traffic data How Jewelry Stores Can Utilize Foot Traffic Data September 16, 2021 by Traf-Sys Most jewelry stores tend to have peak seasons. It's no surprise that the time between November and January accounts for plenty of jewelry sales, as people purchase gifts for family and friends — in fact, 40% of all engagements happen around the holiday season, too. These peak seasons present a valuable opportunity for retail stores… Read more
  • how to improve college campuses with people counters How to Improve College Campuses With People Counters July 9, 2021 by Traf-Sys College is for more than academics — students and faculty bustle around cafeterias, dorms and sports facilities all over campus. Knowing the number of people that occupy a certain space at any given time of the day or week can help determine staffing and cleaning schedules.  If you’re preparing to welcome students and faculty back… Read more
  • top ways to improve retail space optimization Top Ways to Improve Retail Space Optimization July 6, 2021 by Traf-Sys If you own or manage a retail store, you probably already know that your store's interior design and layout directly impact your customers' purchases. For example, strategically placing products in some regions of the store can keep shoppers in the store longer, increasing their chance of finding more products to buy. Ultimately, optimizing your retail… Read more