How to Use People Counters for Fitness Center Success

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When you’re trying to increase your gym’s profits, you have two options — increase revenue, or decrease expenses. Many businesses use conversion rates to measure success, but a fitness center’s visitors already pay money. As a decision-maker for a gym, you have to find alternate ways to collect and use data. You can change the way you do business with a gym visitor counter. This technology tracks the people who enter or leave an area to give you information on customer activity.

What if you already use another method to count gym visitors? Using a gym tally counter provides more robust data collection than scanning or signing members in. You can place people counting hardware in the doorway of your choice and track entering and exiting members. The versatility of a gym visitor counter makes it irreplaceable for owners who rely on data for their business decisions.

Discover how a people counter can transform the way you manage your fitness center.

Identify Peak Capacity Times

You can use an advanced counter’s results to understand how many people use your facilities. Since it tracks who enters and leaves, its results can help you determine capacity numbers by time. You can base your marketing and programming on busy and quiet hours. For example, you can promote your off-peak times or offer more classes to keep more machines open during peak capacity. Thanks to social media, you can also share your busy hours with your followers to encourage them to visit at other times.

Plan Class Programming

People counting technology lets you compare your capacity to class attendance and draw critical insights. If you find a large proportion of people attending a certain class, you can offer more sessions. To keep more machines open during your peak hours, you can base your class times on your busy hours. You can also add a people counter to your studio’s doors to keep track of attendance for large classes. When you figure out how to use people counter data to your advantage, you can optimize your programming.

Control Cleaning Costs

If you need to manage your cleaning budget, you can use people counters to understand which areas get dirty the most. Using people counting technology in all areas of your fitness center lets you know when and where you need to clean. Traffic data based on room and time can serve as the basis for your cleaning schedule. When you see certain rooms receiving more visitors than others, you know to prioritize them in your plan. Meanwhile, areas with lower use may require less cleaning.

People Counters for Fitness Centers From Traf-Sys

Ready to explore a new world of business data? At Traf-Sys, we provide fitness centers, businesses and organizations with reliable people counting technology. Entrepreneurs like you can use our products to gain critical business insights that increase profits. Your fitness center can grow more than ever before with the power of data.

Let us help you find the right software and hardware for your gym management strategy. Contact one of our representatives today to get a free quote.

How Casinos Can Conserve Money with People Counters

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The growth in the gaming industry has meant growing competition across the board. Casinos need to take advantage of technologies, such as people counters, to help them analyze traffic and business performance and make informed decisions about the improvements they need to make to stay competitive.

And competition is growing. According to the American Gaming Association’s report, State of the States 2018: The AGA Survey of the Commercial Casino Industry, although commercial gaming surpassed $40 billion for the first time in 2017, and 11 out of 24 gaming states reporting record annual revenues, tribal gaming facilities (not included in the $40 billion from commercial casinos) brought in a record $32.4 billion in 2017, a 3.9% increase from the previous year.

In addition, the U.S. Supreme Court struck down a 1992 federal law banning the expansion of sports betting, paving the way for states and sovereign tribal governments to introduce new forms of sports betting. Several states, including New York, Maryland, and Massachusetts, are opening new commercial gaming facilities, and Pennsylvania enacted a major gambling reform bill that will allow satellite casinos, internet gaming operations, and video gaming terminals at locations other than commercial casinos, such as truck stops.

With these challenge-creating trends for casinos, people-counting systems can provide the insights they need to optimize their operations with data on the amount of traffic specific casino attractions or areas receive.

 

Here are four ways people counters can be beneficial to casinos.

 

1. Get feedback.

With people counters, gaming establishments can measure traffic at high-profile events to make sure they’re getting the right amount of bang for their buck. They can also get feedback on new attractions.

People counters can answer questions such as: How many people who come in are making purchases? And are they purchasing memberships, dinners, hotel rooms, or spa packages? By generating reports from your people-counting software and monitoring these numbers, you can adapt your business strategy to optimize revenue.

People counters can also help casinos assess their revenue sources besides gambling, including food and beverage sales and other attractions such as shows or shops. People counters enable you to track which dining areas are the most popular and how many people are ordering drinks at the tables. Get data on which show times are the most heavily attended or what times of day people are using the pool. This information can help with staffing decisions, budget allocations, and promotional choices.

2. Compare locations.

Casino chains like Harrah’s and Bally’s can compare performance at one site to their other locations to find avenues for improvement. By generating traffic reports from people counters, locations can gauge the effectiveness of an attraction based on how well it performs at another location in their chain.

Comparative data allows casinos to benchmark performance of specific revenue streams and standardize successful processes throughout the chain. In general, using a people counter can answer questions like: How are they selling and promoting their attractions, and how is it working? How much traffic are they receiving, and how are they accommodating it? Are we performing as well as they are? These questions can be answered by comparing peak traffic hours and peak transaction hours across unique locations. You can make conclusions by analyzing how they change and overlap. For example, by finding out how many people are dining at each location, you can identify underperforming restaurants. Then promote those dining areas using a method that’s working more successfully at other locations.

People counters allow you to compare:

  1. Traffic: Generate visitor reports across locations and regions, even down to specific games or attractions at each location. The comparisons will reveal which areas are not measuring up and need improvement.
  2. Promotions: Once you know the most successful areas with the highest number of visitors, you can take a closer look at their marketing strategies. How (and where) did they advertise, and what other steps did they take to draw people in? Are they offering dinner specials, or merchandise discounts, or $20 in blackjack chips when guests book a hotel room?
  3. Performance: What are the people counter statistics for the locations with the highest revenue? This information can help determine the best ratio of staff to visitors, for example, and provide additional ways to analyze revenue patterns.

3. Keep tabs on different areas.

People counters can detect how many people enter certain areas. Casino owners and managers can generate reports on the amount of traffic received by their hotel rooms, concert hall, dining area, slot machines, card tables, pool area, spa or salon. They can learn which areas are lacking and brainstorm ways to attract more traffic to them. The more traffic comes in and out of each area, the more opportunities casinos have to encourage their customers to spend. They can also learn which areas are doing well and concentrate money into those areas to maximize profits.

With people counters, casinos can conduct real-time tracking of several metrics:

  • Overall visitors: The “big picture” numbers for daily, monthly, and yearly volume can be especially valuable to stakeholders and others with a vested interest in business results.
  • Visitors by period: Knowing how many patrons come in by the hour, day, week, or month enables prediction of peak demand so that staff can be scheduled accordingly.
  • Visitors by zone or game: Overall numbers can be broken down to the level of specific games or areas such as blackjack and poker tables, roulette and craps games, or slot machines. Casinos can gauge interest levels and strategically focus on the most popular games.

Analysis of visitor traffic patterns can also suggest potential improvements to the casino layout. For example, managers could put the most frequently played games toward the back of the house, in the hope that visitors will be drawn to other areas as they pass through. Or if people are often waiting to use the slot machines but not playing keno, perhaps keno should be taken out to make room for more slots.

4. Keep track of time and labor.

During which times does your establishment see the most traffic? If your dining area sees the most traffic during dinner time, then offer dinner specials to create upselling opportunities. If your spa only gets customers during the mornings and afternoons, then keep it staffed during those hours and close it at night.

You can reduce labor costs by making sure that you aren’t paying employees just to stand around when business is slow. You also want to ensure adequate staffing and security during busy periods. Casinos, hotels, and resorts often have thousands of employees – having them all working at the same time is unnecessary and wasteful. You can also analyze hourly footfall and evaluate individual employee performance in order to reallocate labor in your establishment. In doing so, determine which of your employees should be scheduled during peak times.

In an environment that is becoming intensely competitive, casinos need to take advantage of technology that can give them an edge. With people counters, owners and managers can make the best informed decisions to optimize their business. Traf-Sys has provided people-counting solutions to more than 7,000 locations in a variety of industries, and we are familiar with the particular needs of commercial gaming. Contact a Traf-Sys representative today to learn how you can add the power of people-counting capabilities to your casino.

How People Counting Can Help Mobile Phone Stores

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Today, the mobile phone business is booming. People are relying exclusively on cell phones, eliminating land lines all together. More and more users are upgrading to smartphones, or upgrading their current smartphone to the newest model, and shopping for the plans that best fit their ever-growing data usage needs. As people use their phones for more and more daily activities, like social networking, music and entertainment, photography and thousands of application-specific programs, the mobile sector of retail continues to grow.

On the user side: Users are very attached to their smartphones. It’s the way they communicate with immediate friends and family; stay in touch with acquaintances; read the news; set their alarms each night before bed; plan their days, weeks and months; keep track of their bank accounts; look up maps and directions – and so on. In a smartphone user’s life, their device can play a role as big as their car or computer. Without it, they would be lost. That’s why it is important to them that they receive the best service possible when looking to repair or upgrade.

On the store side: Competition is fierce in the mobile retail sector. Each cell phone carrier strives to give their customers better service and support than the next, because one bad experience could be the reason that a user makes the switch to another carrier. Because of this competitiveness, mobile phone stores should strive to ensure that they can provide each customer who comes into the store with quick and helpful service.

Here’s how people counting can help mobile phone stores ensure the best service possible:

1. Assessing promotions
As new mobile phone models are released almost monthly, new promotions are constantly being created. How do you know which ones were worth your investment? A people counting system will allow you to assess the amount of traffic and sales obtained in the context of media money spent on the promotional campaign in question. With that information, you can determine if a promotion was a worthwhile business venture or not and whether or not to do it again. Using a people counting system to glean this information will keep you from making the same marketing mistakes more than once.

2. Optimizing staff scheduling
It’s happened to almost all of us – we’ve gone to a mobile phone store with a simple question or need, but walked in to find a crowded room and a half-hour wait time. For some users a broken phone is just as a bad as a broken bone, so speedy service can be as important as it is in the emergency room. An adequate shopper-to-associate ratio will keep lines moving and speed up service times. But how do you know how many associates are needed at a given time? Traffic history allows mobile phone store managers to forecast their busiest days and seasons – the difference in numbers between Christmas, Valentine’s Day and back-to-school – and keep an optimal shopper-to-associate ratio during peak periods. That way, employees can make sure they provide quick and helpful service and eliminate long wait times.

3. Tracking visitor-to-sales conversion over time
When the corporate office assesses your store’s performance, will it be known for its selling capabilities? When customers compare your store to your competitor’s, will they say your service is above par? Because of the competitiveness factor, mobile phone stores should account for each customer who comes into the store and, based on those numbers, improve their conversion rates – the amount of foot traffic divided by the amount of sales transactions. Working to raise your conversion rates through improved customer service and increased sales could make a difference in the way your store is perceived by both customers and corporate officials.
According to a 2013 study by Qualcomm, 34 percent of respondents said they could only go a few hours without their mobile phone. So when a customer enters your mobile phone store with a broken phone, they will most likely be very anxious to leave the store with a new or fixed device. People counting systems ensure that their experience is a quick and helpful one – and that they choose your store every time.

Traf-Sys has supplied people counting systems to well-known names in the mobile phone industry, such as Sprint, CellularOne, Viaero Wireless and Wireless Zone.

3 Ways to Fight Showrooming in Your Store

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stop showrooming with people countingOver the past few years, brick-and-mortar retailers have seen a change in their customers’ behavior. The wide-spread use of the Internet and smartphones has led to a trend called showrooming – the act of browsing in-store and buying online.

What is it? Showrooming includes comparing in-store and online prices, reading online reviews of in-store items, or visiting brick-and-mortar stores to gain information that isn’t found online. An example would be visiting a make-up counter to find your desired lipstick shade and then buying it for a better price online. In its Mobile Consumer Report, Vibes reported that eighty-four percent of shoppers who showroom have done so while browsing in-store.

Why does it happen? Store visitors who showroom are attempting to save themselves time and money. They don’t want to manually and aimlessly sort through clothing racks and they don’t want to purchase last-season designer items at full price. They want to find the best price for an item, seek sales and promotions, compare competing retailers and test in-store products that they plan to purchase online.

How do we identify it? Showrooming can severely affect your bottom line or worse – threaten your store’s survival. Store managers can identify showrooming by calculating their conversion rates – or the amount of customers who enter the store and exit with a purchase – by dividing transactions by traffic. A decrease in customer conversions could mean that your visitors are showrooming. They enter your store, but don’t convert to customers by making purchases. You track your traffic counts by installing an in-store people counting system that counts your customers.

How do we fight it? As the saying goes – if you can’t beat them, join them. You can’t stop your store visitors from using their smartphones, but you can make your showroom more enticing. Here are three ways to fight showrooming by using a people counting system:

1. Measure your progress.

Use people counting software to track traffic, transactions and conversions to measure your progress. You can analyze this data to identify the amount of people who are showrooming in your store. By tracking these numbers over time, you can see if your efforts have been successful.
2. Improve in-store customer service.

Analyze hourly footfall and evaluate individual employee performance in order to reallocate labor. You can determine which of your employees should be scheduled during peak shopping times. Employees with exceptional skills can offer in-store customer service that showroomers simply can’t get while shopping online.

And quantity is just as important as quality. Having an adequate shopper-to-associate ratio allows your staff to spend time with each customer – selling your products through explanations, recommendations and demonstrations. If you’re convincing enough, visitors may not even be tempted to compare prices.

3. Keep your store stocked.

Use people counting software to optimize your inventory to your advantage. Measure your footfall and product sales to make sure you always have enough of your customers’ desired items. When your items are out of stock, store visitors don’t have much choice but to look elsewhere. If you keep your best-selling and best-reviewed products in stock, they won’t have to look any further. You can also stock items that are often hard to find or out of stock online.
Your store visitors won’t have to showroom if your store offers their preferred products at preferred prices. Using a people counting system can tell you when showrooming takes place in your store and help you take the right steps to reduce it.

3 Ways to Improve In-store Service Using People Counting Software

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US businesses annually lose an estimated $83 million due to poor customer service, according to Parature. 62 percent of US consumers have switched brands in the past year due to poor customer service. If you don’t give customers a good reason to set foot in your store, they’ll shop online instead.

Online shopping is on the rise, but brick-and-mortar stores don’t have to suffer. They can keep up by improving their in-store customer service – a resource that isn’t available online.

To improve customer service, store managers should ask themselves: What makes my store unique? When are the best sales opportunities? To make the most sales, managers should showcase their store’s unique features during their peak times. You may think you know the answers to these questions, but how can you know for sure? The only way is to rely on accurate and consistent reports.
People counting software can provide detailed data accounts for each day, such as:

  • How many visitors made purchases?
  • How many didn’t?
  • When were the peak times?
  • How many employees were on the clock during peak times?
  • How many during nonpeak times?

Traditional methods just don’t cut it. In order to influence your customers, you need to know where and when they are shopping. While a POS system can provide plenty of information about sales, it can’t provide any insight to customers who browse without buying. That’s the secret to improving sales – nurturing browsers until they become buyers.

Here are three ways that store managers can improve their in-store customer service using a people counting software system:

1. Eliminate showrooming
Are you losing in-store customers to the internet? Again, the only way to know for sure is with a people counting system. With people counting data, you can examine your traffic in-house and online to identify showrooming – the act of browsing in-store and then buying online. See it as an opportunity to improve your in-store customer service: show showroomers how useful your staff can be.

2. Compare sales with stronger stores
Are you performing as well as other stores in your enterprise? People counting software can determine the difference between your peak traffic hours and transaction hours and when they overlap. And by comparing the weak and the strong, you can determine what your store might be missing.

For example: Perhaps your problem is understaffing during peak times. You can compare your employee and transaction numbers during peak and nonpeak times to figure that out.

3. Optimize and allocate labor
Make sure you have the right staff at the right time. People counting data allows you to reallocate labor and increase revenue. With people counting software, you can analyze hourly fluctuations of foot traffic and evaluate employee performance. You can do so by examining conversion and traffic rates and how they are related. This information can give insight into which employees are skilled enough to be scheduled during peak times, which employees need more training and how many employees are needed for an adequate shopper-to-associate ratio.

For example: Customer service can be as simple as keeping your fitting room staffed at all times. Customers often need assistance while trying on clothes. If you don’t schedule a skilled fitting room attendant each shift, you are missing out on opportunities to offer in-store expertise.

Your store employees are assets that your customers can use to their advantage. Online stores simply don’t offer the same real-life, face-to-face experience. Exceptional customer service will give your store a competitive edge.

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3 Reasons Why People Counting is Essential for Student Unions

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People counting is not only ideal for institutions that generate revenue, but also for those who don’t. Non-profit organizations and state-funded programs need accurate data about the number of visitors they garner in order to request resources.

Student unions are generally the hub of activity for a college campus. Throughout the day, crowds of students and faculty members come between classes. With a flow of visitors that is constantly fluctuating, it isn’t easy to keep track of how many there are. Without knowing how many visitors there are, it is impossible to know how many resources are needed to accommodate them. Keeping track of trafficking ensures that the facility is operating at optimal efficiency.

According to the National Center for Education Statistics, college enrollment increased 37 percent in the United States. Much of this increase was in full-time enrollment, with the number of full-time students rising 45 percent. Increases in enrollment inevitably lead to increased trafficking in campus buildings.

Being in-tune with the building’s trafficking is helpful for these reasons:

1. Measure which areas are used most.

  • Knowing the most-traveled doors and hallways in the building may come in handy when placing informational fliers, kiosks or help desks for new students.
  • Also, knowing which areas of the student union receive the most trafficking tells the school where to concentrate its money. It may be the fitness center; it may be the cafeteria. Whichever the area, if it is heavily-traveled then it is likely to return the money that was spent in it.
  • For example: If free concerts were held at a student union, it would be helpful for the programming board to know which acts the students liked or didn’t like. That way, they won’t waste their time booking entertainers that don’t entertain their students. And if they wanted to bring in more expensive entertainers, they would have a better idea of which acts would bring the most money.

2. Optimize employee placement for peak and non-peak times.

  • Managers can calculate building hours and personnel needs based on actual data reports from the people counting hardware, rather than making estimations. With a sensor installed, the building may never be over- or understaffed again.
  • Because of school budgets, it is important for student unions to use their money wisely. Many student centers can’t afford to pay several employees on the same shift, and even if they can, they shouldn’t have to. People counting allows student unions to optimize their labor.
  • People counting can be used to estimate the proper amount of employees for peak and non-peak times on an average day – and on the not-so-average days, too. When hosting well-attended events – sometimes several at once – the building may need more staffing. People counting helps you predict and prepare for special occasions.

3. Justify requests for additional resources.

  • Non-profit organizations can estimate their staffing and funding needs based on the data, and then use the data to justify their requests for staffing or state funding. Providing data that proves an increase in traffic in a student union justifies the need for more funding for computers, printers, weight machines, chairs, plates or anything else the building offers. It can also justify the need for additional employees to serve more food, give more tours, etc.
  • With an increased amount of students using a fixed amount of resources, a school’s budget is bound to tighten. However, if people counting hardware is installed in the student union, the sensors will pick up on the increase in trafficking. This data ensures that student union resources don’t get the axe when it comes time to make budget cuts.

Student centers and unions at Boise State University, Eastern Michigan University, Florida State University, Louisiana State University, Ohio State University, University of Arizona, University of Utah and University of Wisconsin currently use people counting hardware in their buildings. And your school could be next.

While reading and analyzing data reports sounds like a lot of work, it isn’t. You do not have to manually generate the reports; you can have them sent to you every week or month. The initial amount of money and time spent buying and using the hardware is well worth the eventual benefits.