All brick-and-mortar retailers want to attract more customers into their stores and increase the percentage of customers that convert (i.e. purchase merchandise). Before determining this percentage, you must first accurately account for the number of people visiting your stores. Short of having an employee count customers upon entry, automated traffic counting systems are the only accurate way to gather this data. However, the number of customers entering stores needs to be tied to your POS data in order to determine an accurate conversion rate. This is exactly what Harley-Davidson Corporate is offering to its dealers in order to help them drive sales.