Getting your programs funded can seem like an uphill battle. Decision-makers have myriad proposals to review, and making your pitch stand out can be quite the challenge. But did you know that you can leverage people counting technology to benefit your program funding proposal? Learn how to make traffic counters work for you.
Highlight Your Past Successes
To grab a decision-maker’s attention, point to prior success when writing your program funding proposal. Review traffic counts from your last program or initiative to demonstrate strong attendance and connect the dots to indicate why similar future programs will draw substantial crowds. Everyone loves a good success story, so paint the reader a compelling picture of how you’ll replicate past successes going forward.
Gain an edge over the competition by doing the little things to stand out. Get your program funding proposal professionally edited (or ask a talented friend for help), write from the heart in concise, hard-hitting sentences to capture the emotion you want to convey, and look up proposals that actually got funded to see concrete examples of what works.
Is Your Growth Game Strong?
Win over your audience by showing them your organization is growing. Traffic counting technology can demonstrate an increase in your foot traffic over time, which can indicate a positive trend in your current programs’ success. Armed with people counting data, you can prove that your organization is moving in the right direction and urge decision-makers to continue the trajectory by greenlighting your program funding proposal.
Did your most recent library children’s reading group attract a record number of parents and kids? Did the special sculpture exhibition at your museum draw an historic crowd? Make your audience understand that you need their assistance to continue the exciting forward momentum.
Dollars and Sense: Set a Realistic Budget
Traffic counting data can give you a look inside the nuts and bolts of your daily operations. Use these numbers to take a hard look at what a practical budget might be for your future programs. What worked for you in the past can set a grounded roadmap for what you’re planning for the next go-around. A budget that’s firmly rooted in reality shows decision-makers that you’ve done your homework and crunched the numbers in your program funding proposal. The more down-to-earth and specific your proposal, the better the chance of funding programs “showing you the money.”
Settle on a Starting Point: Draft Goals You Can Achieve
In your program funding proposal, include traffic counting numbers from past programs or service to understand just how realistic are your goals for the new set of initiative you have in mind. For example, if your last campus guest lecture drew just a handful of attendees, you probably shouldn’t expect a massive turnout for the next special talk. Setting expectations is helpful for the decision-maker reviewing your program funding proposal. When you highlight previous people counts for your events, you show that your proposal isn’t simply a flight of fancy but is buttressed by solid numbers.
Following this advice, you can draft a proposal that convinces funding programs that your projects are worth their investment.