Shopping malls are hubs of community activity. Customers are drawn inside by opportunities to take part in shopping, food, entertainment and special events. Though you likely have a general idea of your mall’s traffic, understanding how customers actually use the facility can be more difficult.
In order to make wise business decisions that help your mall thrive, you need data about your customers and their experience at your location. A shopping mall people counter from Traf-Sys can help you improve your mall’s customer experience and raise revenue.
Ready to transform your shopping mall? Download our free eBook to learn more details about our people counting systems.
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Appraise and support your leasing offer with hard data. Utilize foot traffic data to accurately assess the value of your mall. More easily communicate your space’s value to prospective partners, and adjust leases to reflect the amount of traffic each area gets.
Show current and prospective clients how many people travel through your facility – and even into key areas of your facility – on any given day.
Use information about your mall’s busiest times and areas to ensure appropriate staffing at all times. A shopping mall traffic counter can help you provide ample security without overspending.
See how marketing affects — or doesn’t affect — customer traffic. Learn what sorts of campaigns work, and adjust your marketing strategy to draw more customers.
People counters can help you notice trends in customer paths through your shopping center. Find out which entrances are most popular, which direction traffic flows and more. You can use these insights to optimize your mall’s layout, placing ATMs, retail kiosks and displays in strategic locations.
Use pedestrian data to ensure high-value displays are placed in high traffic areas.
People counters automatically detect when someone enters an area and record that information so that you can review it later. Generally, these traffic counters are unobtrusive and highly accurate.
At Traf-Sys, we offer a variety of people counting systems for shopping centers. Our systems include horizontal door systems and overhead systems, which use different methods to track visitors.
Horizontal systems count people by tracking how many times an infrared beam is interrupted. These systems work well in single-person doorways and narrow entrances. However, wider entrances benefit more from overhead systems, since these options can accurately track multiple people walking through a door at the same time.
Overhead systems count visitors using two different methods: thermal sensors and image processing recording. Thermal sensors count people by picking up on their body heat. Image processing systems, on the other hand, count people using image processing footage, which allows them to differentiate between adults and children.
Traf-Sys software can also help you analyze the data you collect from your mall’s foot traffic counters. Our software collects your data, displays it in multiple formats and allows you to create reports and view real-time data for valuable mall traffic statistics and insights.
Ready to transform your shopping mall? Download our free eBook to learn more details about our people counting systems.
In order to increase your mall’s revenue and enhance customer experience, you need accurate traffic counts. At Traf-Sys, you’ll find systems and software to help you understand your customers and improve your business.
Our people counting systems are between 95 and 99 percent accurate, so you can count on your data as you make important business decisions. Our traffic counters for Malls have proven effective in a number of shopping centers like yours, including Bayfair Center, Lloyd Center, Grand Central Mall and others.
If you’re interested in implementing a people counting system in your mall, contact us for a free quote today.
People counting software tracks the number of people that enter an area during the time that you specify. It uses people counting hardware to detect the people who pass through the area that it tracks.
VisiCount, the Traf-Sys people counting software, can use an overhead or horizontal sensor to count visitors. It delivers real-time results to give you access to the most accurate data possible.
A people counting device can help you build business strategies, understand visitor behavior and make informed staffing decisions. It provides data on visitor behavior to help the user improve their operations and visitor experience. People counters help companies and organizations such as:
The power supply that you will need for your Traf-Sys people counter will depend on the model you choose. If you get a sensor that requires an outlet, we recommend a standard 110V power outlet in the area where you plan to count people. However, some of our sensors don’t need an outlet and use a source such as power over ethernet (PoE) or a battery. Carefully read a sensor’s specifications before you buy it to make sure that you have the required power supply.
If you have any questions about the power supply for a specific sensor we sell, please contact our team online. We can help you find the right model for your facility.
State-of-the-art people counting software such as VisiCount compares traffic data with conversion data to calculate the conversion rate. You can import your sales data from the source of your choice and allow the software to perform the calculations.
Since you get to determine the conversion you want to track, you can use people counting to measure a wide range of results. For example, if a library uses people counting, the staff can calculate a circulation rate by comparing traffic to the number of people who check out books.
With VisiCount, you can create custom reports and filter by date to measure a marketing campaign’s effectiveness. By comparing your conversion rate before, during and after your marketing campaign, you can measure your promotion’s impact on visitor behavior. VisiCount enables you to view traffic by any user-defined period to help you better understand your traffic patterns.
Also known as people counters, door counters count the number of people that enter or exit an area by tracking when someone crosses their detection zone. Our people counters use the following types of technology to detect visitors:
Thermal overhead sensors deliver an accuracy rating of up to 99%. They can provide such accurate data because of these factors:
Compared to other door counting technologies, thermal people counting provides one of the widest detection areas available. Our thermal people counting options can measure a detection zone as wide as 80 feet long. For users who have a large entrance zone, thermal people counters can increase their detection zone by as much as 30% compared to other technologies.
Wireless people counting systems provide the following advantages to wired people counters:
The battery life of your wireless people counter will depend on the model that you choose. Our OmniCounter infrared people counter and Z-900 door counting sensor have batteries that last for about a year. Meanwhile, the Z-WiFi people counting sensor’s battery can last between one and a half and two years. Some models work with an AC adapter if you want to convert your wireless people counter into a wired one.
