How To Calculate Retail Conversion RateMay 7, 2019by Traf-SysIf you own or manage a retail shop, then it's essential to know your analytics. Numbers answer nearly all your questions. Should you change your store layout, or is a new layout working effectively? Do you need more or fewer staff? Do you need to order more stock? Was a recent promotion or campaign successful?… Read more
How to Increase Retail Traffic Conversion RatesMarch 22, 2019by Traf-SysWant to know how to drive conversion in retail? Gathering store retail analytics with a people counting system like Traf-Sys makes increasing your retail conversion rates simpler than ever. Customer data informs retail conversion strategies that have a higher chance of success. You can use your information to observe your customers and practice effective staff… Read more
How To Convert Retail Showrooming VisitorsMarch 5, 2019by Traf-SysOver 60 percent of shoppers — roughly two out of every three — use their smartphones during their stop at the store. What began as an innocent multimedia experience has snowballed over the years into a transformed retail environment — one that's turned shopping from retail therapy to e-therapy. Sales staff to store owners alike wonder: What… Read more
Clicks and Bricks: 3 Reasons Omnichannel is Important in the Retail WorldAugust 1, 2018by Chris WadsworthWe’ve all read the headlines. Millennials are killing industries left and right. Currently on the chopping block: brick-and-mortar stores. Regardless of whether you believe the hype or you feel like these stories are just sensational pieces made to move papers, it is worth considering what current shopping behaviors are relevant now. Online is becoming more… Read more
The Pros and Cons of a Video-Based SensorMarch 1, 2018by Chris WadsworthOverhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
Reasons to Choose Thermal Imaging People CountersFebruary 15, 2018by Chris WadsworthThere are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more
Why Make Your Employees Brand Ambassadors?November 1, 2016by Chris WadsworthThese days when you hear the phrase “brand ambassador,” it’s usually referring to an influencer talking up your brand to the world on social media. But many businesses are realizing that some of their greatest brand ambassadors are actually within their own companies: engaged, enthusiastic employees. According to a Gallup poll, companies with high employee… Read more
How to Boost Sales with Suggestive SellingOctober 11, 2016by Chris WadsworthSuggestive selling is one of retail’s greatest strategies. Shoppers are already through the doors, they found something they like or need, and suggestive selling gives you the opportunity to boost sales, increase ticket size, and encourage the shopper to walk away smiling with even more of your great products and services. Are You Managing Labor… Read more
How Understanding Shopper Counting Can Improve the Customer ExperienceNovember 27, 2014by Chris WadsworthGiving your shoppers a high-quality and highly enjoyable shopping experience is the key to ensuring that they visit your business again. Shopper counting and understanding how foot traffic moves and flows through your store can help you drastically improve your customers’ experience. 1. Display Promotions Using people counters in separate sections of your store allows… Read more
How People Counting Systems Can Help in the Store Selection ProcessNovember 3, 2014by Chris WadsworthAre you a business owner looking to expand? Selecting a location can be a tedious, painful, and stressful experience. Choosing the right location for your business can be a nightmare. However, many business owners overlook the benefit that people counting systems can bring when choosing a location. What are people counting systems? People counting systems… Read more
How To Calculate Retail Conversion Rate May 7, 2019 If you own or manage a retail shop, then it's essential to know your analytics. Numbers answer nearly all your questions. Should you change your store layout, or is a new layout working effectively? Do you need more or fewer staff? Do you need to order more stock? Was a recent promotion or campaign successful?… Read more
How to Increase Retail Traffic Conversion Rates March 22, 2019 Want to know how to drive conversion in retail? Gathering store retail analytics with a people counting system like Traf-Sys makes increasing your retail conversion rates simpler than ever. Customer data informs retail conversion strategies that have a higher chance of success. You can use your information to observe your customers and practice effective staff… Read more
How To Convert Retail Showrooming Visitors March 5, 2019 Over 60 percent of shoppers — roughly two out of every three — use their smartphones during their stop at the store. What began as an innocent multimedia experience has snowballed over the years into a transformed retail environment — one that's turned shopping from retail therapy to e-therapy. Sales staff to store owners alike wonder: What… Read more
Clicks and Bricks: 3 Reasons Omnichannel is Important in the Retail World August 1, 2018 We’ve all read the headlines. Millennials are killing industries left and right. Currently on the chopping block: brick-and-mortar stores. Regardless of whether you believe the hype or you feel like these stories are just sensational pieces made to move papers, it is worth considering what current shopping behaviors are relevant now. Online is becoming more… Read more
The Pros and Cons of a Video-Based Sensor March 1, 2018 Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
Reasons to Choose Thermal Imaging People Counters February 15, 2018 There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more
Why Make Your Employees Brand Ambassadors? November 1, 2016 These days when you hear the phrase “brand ambassador,” it’s usually referring to an influencer talking up your brand to the world on social media. But many businesses are realizing that some of their greatest brand ambassadors are actually within their own companies: engaged, enthusiastic employees. According to a Gallup poll, companies with high employee… Read more