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  • What’s Ailing Brick and Mortar Retailers? March 25, 2014 by Chris Wadsworth For decades, we’ve been shopping the same way: go to the store, browse the merchandise and choose the items we want to purchase. But in the last few years, things have gotten far more complicated, and the retailers we’ve grown up with are struggling with challenges that are threatening their brands. These woes range from… Read more
  • How to Use Emotional Marketing to Attract Customers March 18, 2014 by Chris Wadsworth Last week, we had a long conversation about digital signage, what it is and why it’s effective.  This week we’re going to focus on a different way to appeal to your customers: emotional marketing. Getting foot traffic into your store is more important than ever before. eCommerce has become so widespread that, according to Forrester Research,… Read more
  • Organized Retail Crime: How Much It Costs and How To Deter It March 4, 2014 by Chris Wadsworth Retail crime gangs are responsible for the theft of billions of dollars’ worth of merchandise every year. The 2013 National Retail Federation’s (NRF) Organized Retail Crime (ORC) Survey of 129 senior loss prevention executives at retail companies revealed that 93.5 percent of retailers say they were a victim of ORC over the past year. Even… Read more
  • How Retailers Can Use People Counting to Optimize Their Advertising Budget February 26, 2014 by Chris Wadsworth By assessing the total shopping habits of a store’s customer base, people counters allow retailers to budget advertising and maximize advertising space. Spending too much on advertising (and advertising across too many channels) could hurt your chances of generating return on your advertising investment, and spending too little might not allow you to reach as… Read more
  • the difference between foot traffic and conversion rates The Difference Between Foot Traffic and Conversion Rates February 12, 2014 by Chris Wadsworth   If you're a business owner, a firm understanding of your foot traffic and conversion rates is critical to your success and growth. Using a people counting system to monitor how many shoppers enter your establishment and comparing that information to your daily sales can give you the data you need to make informed decisions for… Read more
  • 4 Tips for Retailers Marketing to Millenials February 4, 2014 by Chris Wadsworth Some of you may be wondering, “who are millenials, exactly?” Also known as “Generation Y,” they are individuals born between the 1980s and 2000s. Experts have described them as "civic-minded," rejecting the attitudes of the Baby Boomers and Generation X. You’re probably also wondering “why do they matter?” Well, right now, millenials make up more than… Read more
  • 3 Steps to Designing a Successful Shopping Experience October 22, 2013 by Chris Wadsworth The shopping experience is what is keeping the brick-and-mortar retail sector alive. Without a more-than-satisfactory experience, shoppers will surely turn to showrooming and online shopping. Here’s how to shape your shoppers’ experience: 1. Make a good first impression The shopping experience begins before shoppers have even entered the store – with advertising, branding, competitor research… Read more
  • How to Justify Requests for a Mobile POS System September 11, 2013 by Chris Wadsworth A simple people counting system can save you money by optimizing each area of your store – so think about what the combination of that and a mobile POS system could do. Mobile POS is the hottest trend in the retail industry right now, and for good reason. It streamlines your store operations and increases… Read more
  • How to Leverage Social Media in Your Retail Store September 4, 2013 by Chris Wadsworth Social media can allow retailers to showcase their brand, vision, mission and personality – and above all, reach a wider audience. Through these sites, stores can learn more about their customers wants, needs and challenges and get ideas about how they can accommodate. Eventually, well-managed social media accounts and marketing efforts will pay off. Your… Read more
  • 3 Ways to Fight Showrooming in Your Store July 18, 2013 by Chris Wadsworth Over the past few years, brick-and-mortar retailers have seen a change in their customers’ behavior. The wide-spread use of the Internet and smartphones has led to a trend called showrooming – the act of browsing in-store and buying online. What is it? Showrooming includes comparing in-store and online prices, reading online reviews of in-store items,… Read more