Traf-Sys and Precidia Team for Enhanced People Counting Data in Stores

iPocket232 connects Traf-Sys controller and software, delivering accurate, near real-time data

Ottawa, Canada, January 30, 2007 – Precidia Technologies Inc., a global leader in the design and manufacture of Internet Protocol (IP) access devices, announced today that it has teamed with Traf-Sys Inc, a leading provider of people counting systems for large retail chains, malls and other establishments. Deployed in hundreds of retail locations, the iPocket232 works with the Traf-Sys people counting system to transport accurate, up to the minute pedestrian traffic data to merchants, helping them manage shopper traffic in the context of store operations.

The iPocket232, which features RS232 and Ethernet ports, connects to a Traf-Sys MIU controller, transporting the serial data collected by the controller over the customer’s IP network to a Traf-Sys server, where the data can be processed by Traf-Sys software. The iPocket232 offers a simply installed, seamless link between the controller and the software, delivering accurate, up to the minute data to business operators.

Traf-Sys President and General Manager Chris Wadsworth says the linkage provided by the iPocket232 is key: “Our customers look to us for accurate, timely data on entry/exit, as well as diagnostics. With the iPocket232, we can provide this data easily.” Data collected by the Traf-Sys system includes pedestrian traffic entering and exiting each entry, which can be analyzed to provide reporting and forecasting on sales volume per visitor, or predict staffing requirements.

“Traf-Sys is an ideal partner for Precidia,” said Precidia President Deepak Wanner. “Their popular people counting systems leverage the iPocket232 as the bridge between serial equipment and IP networks. This is a key example of the iPocket’s value in delivering accurate, real-time data without replacing or upgrading mission critical equipment.”

About Traf-Sys

Traf-Sys is an expert People Counting System provider located in Pittsburgh, PA. Traf-Sys Inc. provides people counting systems, software and consulting to some of the largest shopping centers and retail store chains in the U.S. We help our clients achieve higher profits through better management of shopper traffic, and its relationship to overall operations. To learn more, visit Traf-Sys on the web at

About Precidia Technologies

Precidia Technologies is a global leader in the design and manufacture of IP access devices for a wide range of industries including retail payments and building automation. With customers in over 80 countries, Precidia’s unique product line of wired and wireless access devices and NetVu™ network configuration management seamlessly migrates stand-alone equipment onto more sophisticated IP networks, while enhancing performance and features. For more information, visit Precidia on the Web at