Multichannel Retail Marketing and People Counts Can Drive Foot Traffic

Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers across every medium. Omnichannel shoppers are more likely to look online for customer reviews, conduct price comparisons or check to see where the item is in stock before heading out to the store to make…

How Retailers Can Use People Counting to Optimize Their Advertising Budget

By assessing the total shopping habits of a store’s customer base, people counters allow retailers to budget advertising and maximize advertising space. Spending too much on advertising (and advertising across too many channels) could hurt your chances of generating return on your advertising investment, and spending too little might not allow you to reach as…

The Difference Between Foot Traffic and Conversion Rates

Retailers may become frustrated with their people counting system when they are not able to access information about their conversion rates or analyze a change in that data. And retailers who have not yet implemented a people counting system may be skeptical of its effectiveness for that same reason. Both groups have failed to recognize…