• Affiliate Marketing and Digital Signage are Powerful Revenue Drivers

    Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn in by the affiliate’s own marketing efforts. This type of marketing is often used on digital mediums – websites, blogs and in stores that employ digital signage. Have a question? The Internet has the answer Everywhere you […]

  • A/B Testing: How Traffic Counting Can Increase Sales

    A/B testing is exactly what it sounds like: an experiment with two variables, A and B. In a retail or online scenario, two versions of a display, advertisement or website are compared to see which one is the most effective in prompting an observer into a desired behavior: clicking a link, making a purchase, completing […]

  • Multichannel Retail Marketing and People Counts Can Drive Foot Traffic

    Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers across every medium. Omnichannel shoppers are more likely to look online for customer reviews, conduct price comparisons or check to see where the item is in stock before heading out to the store to make […]

  • The Ins and Outs of Location-Based Marketing for Brick-and-Mortar Retailers

    It’s no wonder why traditional marketing campaigns are losing their effectiveness – watching a commercial or seeing an ad in the paper for a sale doesn’t necessarily guarantee foot traffic. There’s a good chance that while you’re knee-deep in errands, you’ll forget to use your coupon or check out the latest sale, and by time […]

  • How Retailers Can Use People Counting to Optimize Their Advertising Budget

    By assessing the total shopping habits of a store’s customer base, people counters allow retailers to budget advertising and maximize advertising space. Spending too much on advertising (and advertising across too many channels) could hurt your chances of generating return on your advertising investment, and spending too little might not allow you to reach as […]

  • The Difference Between Foot Traffic and Conversion Rates

    Retailers may become frustrated with their people counting system when they are not able to access information about their conversion rates or analyze a change in that data. And retailers who have not yet implemented a people counting system may be skeptical of its effectiveness for that same reason. Both groups have failed to recognize […]