Once hailed as “the great equalizer,” higher education is now under more scrutiny than ever. Promoting the value of a college degree remains the most difficult university challenge faced by higher education establishments. It’s no surprise, when rising tuition costs and fewer high-paying job opportunities are a growing concern.
Every area of the budget must be tightened up to combat the increased cost and reduced funding. Universities know that accurate data is crucial to overcoming budgeting challenges, and student and visitor traffic trends are no exception. There are three key challenges that can be met by utilizing this data harnessed by a people counting technology solution.
- Managing Operating Costs.
It’s always a struggle when you’re asked to do more with less. If you aren’t looking at foot traffic patterns, you may be missing a critical area where you could be saving. Facility management can be expensive, and you may be spending money keeping facilities open during hours they aren’t likely to be used. If your budget has been slashed and gutted in every area possible, yet you’re still being asked to further reduce expenses, you’re not alone. Many schools are facing this same university challenge. People counting data can help pin point areas of waste, so that the staff and equipment needed for a student union, library, or recreational center can fit into to allotted budget.
- Finding Funding.
Non-profit universities especially rely on funding and donations to stay afloat, but without presenting comprehensive data in grant proposals and funding requests, how can you successfully secure the funds you need? Providing the facts and figures is a crucial step to justifying any request for funding. If you want to expand and grow programs and facilities on campus, you must first show how these are currently being utilized. Finding funding for projects like these can be a tough university challenge to overcome, but hard data is difficult to ignore.
- Showing Value.
With arts, clubs, and athletics on the chopping block, it is vital that proof be given for which programs are valuable to students. People counting sensors gauge the success of events and programs to determine the popularity of each, so that decision makers understand the tastes and interests of their students. If proving your school’s worth both as a learning and a cultural center has become a major university challenge for you, foot traffic data can be used as hard evidence to support your claim.
A Path to Success
Running a university and ensuring its success will never be easy. As an administrator, you have to work extra hard under immense pressure to make sure your students are learning and thriving, and that the university itself continues to secure the funding it needs while remaining affordable enough for prospective new students. With an ever-diminishing budget and a surge in tuition rates it is increasingly difficult to make changes that don’t negatively impact the quality of the education and experiences you offer. Campus foot traffic data will play a large part in helping you meet your university’s challenges head-on.
If you are ready to start counting people that traffic your college or university to aid your budgeting and funding requests, contact us today to discuss the unique challenges faced by higher education and how we can help.