Baltimore Visitors Center Draws Beyond Expectations with Visitor Tracking Systems from Traf-Sys

Baltimore Business Journal by Julekha Dash, Staff
Date: Friday, July 9, 2004, 2:13pm EDT

The Baltimore Area Convention and Visitors Association (BACVA) has nearly doubled its attendance projection for the Baltimore Visitor Center, which opened May 7 at the Inner Harbor.

BACVA is now projecting the center will draw 475,000 people in its first year, up from the initial projection of 250,000. Since opening, the center has drawn about 113,000 people — an average of more than 1,800 people per day. BACVA made their initial forecast based on average annual attendance to the previous visitor center, located on Constellation Pier.

Since the center’s opening two months ago, tourists have picked up more than 203,000 brochures containing information on Baltimore area attractions, officials said.

Trafsys, an electronic tracking device used to gauge traffic in malls, records the number of visitors, said Nancy Hinds, a BACVA spokeswoman.