The casino industry is filled with opportunities for marketers to create long-term customer relationships. Returning customers encourage others to join in on the fun and improve your casino’s lifetime value. Customer loyalty is vital to keeping your casino growing. Showing your customers that you care about them by knowing their preferences and appealing to them is the best way to keep them coming back. Increasing the value of each visitor and expanding your customer base requires you to look at several aspects of your casino, including customer interaction and marketing strategies. This article discusses how to increase casino traffic and measure your improvements.
Identify the Busiest Sections in the Casino
Nighttime tends to bring in more crowds at casinos. It’s prime time for customers to be gambling, dining or relaxing in your space. One method to identify what part of the building is getting the most foot traffic is by using a people counting system. These solutions measure how many visitors attend a particular area or your entire casino each day.
For example, let’s say your table games are busy between the hours of 5 p.m. and 10 p.m. With the data from a people counting system, you can create strategies to improve the layout and increase staff and resources as needed during the day. Placing the people counters strategically around your casino will help ensure accurate data.
Knowing the busiest sections of your casino can also be an opportunity for advertising your most popular games and attractions. Some gamblers believe they are more likely to win when the casino is most crowded or suspect casinos change the payout of games based on the day and time. Finding where your visitors congregate can help you decide if you need more staffing or accommodations available.
Measure the Effectiveness of Marketing
Casino marketing work to increase customer volume and promote positive guest experiences. Understanding your customers is key to effective marketing. Knowing what they prefer to eat, drink and play helps you create an enjoyable visit for them. You can easily determine these preferences by tracking returning casino-goers. Additionally, opening up your market to reach younger generations can improve your customer loyalty long-term. Create fresh and relatable advertising that appeals to younger audiences without alienating your existing loyal visitors.
Stay on top of gaming trends by looking at what younger gamblers are into. Millennials and Gen Z grew up in a digital age and may be more drawn to your slots and electronic gaming systems. They may also enjoy traditional games free from electronics. In a mixed gaming environment, people tracking systems can measure occupancy and help you target audiences based on the popularity of these games.
Additionally, different generations have different preferences for casino layout. In general, millennials look tend to look for a simple layout of games available, rather than a traditional floor setup.
Having accurate, timely data on your traffic lets you determine how well your marketing campaigns are working and helps you have optimal staff and services ready to handle large crowds. Using a people counting system makes it easier for your team to adapt to your customers’ preferences. With our VisiCount software, you can import your sales data into the program and generate reports calculating your conversion rates. From this, you can see how effective your marketing is at bringing in visitors and how well your sales are doing.
Based on your traffic data, you can determine the best times to offer deals to customers. The goal is to keep the customer happy and increase their length of stay. When you use a people counter, you can find the times of high occupancy and offer promotions during this time, letting your customers feel like there are many opportunities to win and plenty of reasons to stay.
Encourage Casino Visitors to Interact
Get your visitors to talk more about your casino by giving it a big presence on social media. Having a social media presence with frequently updated links and information will keep users aware of what’s happening in your casino. You should also have a website with content that will attract your target audience. Your site can also feature promotions and loyalty programs to draw online visitors to your casino in person.
Inside your casino, be sure to make your interior just as engaging and interactive as your website. Having the right lighting and noise control can establish an engaging and comfortable environment. Consider how you can make your casino more interactive for guests, like providing enough seating and tables for them to converse with their friends. Promote games that involve the whole friend group to increase interaction and enjoyment. Make your space inviting for people wanting to play games and for people wanting to enjoy quality time and entertainment with others.
Pursue Corporate Events and Businesses
Having opportunities for your large group events at your casino can also increase your guest traffic and improve the value per visitor. Your marketing team can reach out to corporate event planners and spread the word about your casino as a venue possibility for team-building events, company parties and industry conferences. When you bring in businesses from the area, attendees at these events can explore your casino and may be more likely to return on their own later.
It’s important to present your available space to corporations with available information online. This will show your casino is credible and appealing to corporate businesses. Include any relevant information for various industries. Including photos of past corporate events and information about the amenities your venue offers on your website can build a good reputation and online presence. Let your casino appeal to businesses from all over the area to increase your customer base. After any business event, be sure to follow up with clients and attendees with surveys or promotions to increase the possibility of returning customers.
Get the Visitor Information You Need With Traf-Sys
Making your visitors happy is key to building up customer loyalty. Your business should create spaces to ensure longer customer stays and increased traffic. Expanding your focus from games to include corporate events, social aspects and marketing goals provides more opportunities for improving your visitor experience.
People counting systems help you account for space utilization, ensuring staffing and resources are available at high occupancy. Reaching out to your visitors in real-time with this data can help create a smooth experience for both your customers and employees.
Improve your casino marketing tactics with a people counting system from Traf-Sys. Get a free quote today!