• Retail Counting Systems: Understanding Technology Options before You Purchase

    Retail counting systems collect invaluable information for your establishment. If you are a business owner looking to install a retail counting system within your store, you have several options to choose from. However, it’s important to weigh the pros and cons of each option against your business’s needs. Keep your facility in mind as you […]

  • How Understanding Retail Store Traffic Flow Can Improve Conversion

    The layout of your store has an immediate effect on your shoppers – your retail store’s layout determines the way that traffic flows through your establishment. The better you understand retail store traffic, the more effective your store layout will be. Additionally, research indicates that stores that are laid out well have an increase in […]

  • 3 Tips for Increasing Retail Traffic Conversion

    Data is vital to making well-informed business decisions. If you already have people counting technologies in place within your establishment and are gathering the data, then increasing your retail traffic conversion should be relatively painless. Turning retail traffic into more sales conversions is all about observing your customers and having well-scheduled and well-trained sales associates. […]

  • Retail Technology and the Importance of People Counting

    The way we shop is constantly evolving. You may not realize it, but retailers are always looking for ways to draw in new shoppers, retain their customer base and boost their bottom line. Through the years, we’ve seen retail technology change and shape the way we purchase everything from cars to groceries to clothing. Cash […]

  • How a Retail Traffic Counter Can Improve Customer Service

    Customer service is one of the top factors people consider when they decide whether or not to visit your store. The RightNow Customer Experience Impact Report notes that “89% of consumers have stopped doing business with a company after experiencing poor customer service.” A second statistic, from Parature, says that “it takes 12 positive customer […]

  • Counting People Can Maximize Store Potential

    Counting people can tell someone a lot about a business, especially when it comes to marketing and customer service. At the very basic level, you can assume that a store with a high or steady level of foot traffic must be doing something right: its advertising draws people in, shoppers know they can find what […]