Shopping Malls

  1. Home
  • how to calculate retail conversion rate How To Calculate Retail Conversion Rate May 7, 2019 by Traf-Sys If you own or manage a retail shop, then it's essential to know your analytics. Numbers answer nearly all your questions. Should you change your store layout, or is a new layout working effectively? Do you need more or fewer staff? Do you need to order more stock? Was a recent promotion or campaign successful?… Read more
  • increase-retail-traffic-conversion How to Increase Retail Traffic Conversion Rates March 22, 2019 by Traf-Sys Customer data informs retail conversion strategies that have a higher chance of success. Gathering store retail analytics with a people counting system like Traf-Sys makes increasing your retail conversion rates simpler than ever. You can use your information to observe your customers and practice effective staff management that sells. Learn how to convert in retail… Read more
  • convert-retail-showrooming How To Convert Retail Showrooming Visitors March 5, 2019 by Traf-Sys   Over 60 percent of shoppers — roughly two out of every three — use their smartphones during their stop at the store. What began as an innocent multimedia experience has snowballed over the years into a transformed retail environment — one that's turned shopping from retail therapy to e-therapy. Sales staff to store owners alike wonder:… Read more
  • Woman online shopping in a brick and mortar coffee shop Clicks and Bricks: 3 Reasons Omnichannel is Important in the Retail World August 1, 2018 by Chris Wadsworth We’ve all read the headlines. Millennials are killing industries left and right. Currently on the chopping block: brick-and-mortar stores. Regardless of whether you believe the hype or you feel like these stories are just sensational pieces made to move papers, it is worth considering what current shopping behaviors are relevant now. Online is becoming more… Read more
  • Video Based Sensor The Pros and Cons of a Video-Based Sensor March 1, 2018 by Chris Wadsworth Overhead video-based sensors are an excellent way to track your customers entering and moving about your retail stores. This data can help you chart shopping trends or determine your staffing needs based on the busiest times of day. Using video-based sensors can also enhance security and theft prevention. The video-based Eclipse people counter uses advanced… Read more
  • Gazelle 2 thermal imaging people counter 4 Reasons to Choose Thermal Imaging People Counters February 15, 2018 by Chris Wadsworth There are many people counting products available in the retail business market (e.g., door-mounted horizontal infrared beams, overhead video, thermal imaging, etc.), and not every type is right for every application. For malls and larger retail stores, museums, and libraries, the smart choice is a thermal imaging people counter designed to accurately monitor foot traffic… Read more
  • employee brand ambassadors Why Make Your Employees Brand Ambassadors? November 1, 2016 by Chris Wadsworth These days when you hear the phrase “brand ambassador,” it’s usually referring to an influencer talking up your brand to the world on social media. But many businesses are realizing that some of their greatest brand ambassadors are actually within their own companies: engaged, enthusiastic employees. According to a Gallup poll, companies with high employee… Read more
  • How to Boost Sales with Suggestive Selling October 11, 2016 by Chris Wadsworth Suggestive selling is one of retail’s greatest strategies. Shoppers are already through the doors, they found something they like or need, and suggestive selling gives you the opportunity to boost sales, increase ticket size, and encourage the shopper to walk away smiling with even more of your great products and services. Are You Managing Labor… Read more
  • How Understanding Shopper Counting Can Improve the Customer Experience November 27, 2014 by Chris Wadsworth Giving your shoppers a high-quality and highly enjoyable shopping experience is the key to ensuring that they visit your business again. Shopper counting and understanding how foot traffic moves and flows through your store can help you drastically improve your customers’ experience. 1. Display Promotions Using people counters in separate sections of your store allows… Read more
  • How People Counting Systems Can Help in the Store Selection Process November 3, 2014 by Chris Wadsworth Are you a business owner looking to expand? Selecting a location can be a tedious, painful, and stressful experience. Choosing the right location for your business can be a nightmare.  However, many business owners overlook the benefit that people counting systems can bring when choosing a location. What are people counting systems? People counting systems… Read more