From Entry to Engagement: Using Occupancy Sensor Data to Improve Visitor Experience February 14, 2026 by Chris Wadsworth By using visitor data, museums can see how people actually use their spaces rather than how they assume they do. Read More
The Hidden KPI Retailers Aren’t Tracking: How Foot Traffic Analytics Drives Smarter Store Decisions January 11, 2026 by Traf-Sys Read More
How to Increase the Value of Each Casino Visitor December 20, 2021 by Traf-Sys The casino industry is filled with opportunities for marketers to create long-term customer relationships. Returning customers encourage others to join … Read More
Using People Counters to Measure Jewelry Store Traffic June 21, 2019 by Traf-Sys If you’re a jewelry store owner, you know how to take the guesswork out of pricing and appraising fine gemstones … Read More
Affiliate Marketing and Digital Signage are Powerful Revenue Drivers June 26, 2014 by Traf-Sys Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn … Read More
Multichannel Retail Marketing and People Counts Can Drive Foot Traffic May 23, 2014 by Traf-Sys Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers … Read More
The Ins and Outs of Location-Based Marketing for Brick-and-Mortar Retailers May 6, 2014 by Traf-Sys It’s no wonder why traditional marketing campaigns are losing their effectiveness – watching a commercial or seeing an ad in … Read More
How to Use Emotional Marketing to Attract Customers March 18, 2014 by Traf-Sys Last week, we had a long conversation about digital signage, what it is and why it’s effective. This week we’re … Read More
Is Your Digital Signage Working to Its Fullest Potential? March 11, 2014 by Traf-Sys Recently, MSBNC ran an article about bricks-and-mortar stores in trouble. Some of the brands we’ve grown up with like Radio … Read More
The Difference Between Foot Traffic and Conversion Rates February 12, 2014 by Traf-Sys If you’re a business owner, a firm understanding of your foot traffic and conversion rates is critical to your success … Read More