When to Choose an Overhead People Counter vs. a Horizontal People Counter

In today’s retail environment, information is power. People counting technologies can offer significant, actionable data about customer traffic and behavior in your store. However, with a range of solutions available on the market, how can you determine if overhead or horizontal people counters are the right fit for your retail business? Horizontal people counters are…

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3 Ways People Counters Help Determine the Effectiveness of In-Store Promotions

Promotional displays and other in-store promotions are a visually and logistically-effective way to sell products. They grab the customer’s attention, are set up in locations convenient to the customer, and sometimes offer a discount on the product being displayed. People counters can help test the effectiveness of these displays and sales promotions in several ways.…

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