A/B Testing: How Traffic Counting Can Increase Sales June 23, 2014 by Traf-Sys A/B testing is exactly what it sounds like: an experiment with two variables, A and B. Read More
Multichannel Retail Marketing and People Counts Can Drive Foot Traffic May 23, 2014 by Traf-Sys Integrated retail marketing—also known as omnichannel or multichannel marketing—is a valuable tool for retailers who seek to reach their customers … Read More
What Will Happen When Native American Casinos Roll the Dice? May 16, 2014 by Traf-Sys Native American casinos haven’t become a thing of the past just yet, but their revenues seem to be at a … Read More
The Ins and Outs of Location-Based Marketing for Brick-and-Mortar Retailers May 6, 2014 by Traf-Sys It’s no wonder why traditional marketing campaigns are losing their effectiveness – watching a commercial or seeing an ad in … Read More
Mission Critical: School Libraries More Valuable Than Communities Perceive April 22, 2014 by Traf-Sys Across the US, schools just finished celebrating National Library Week, which took place this year from April 13-19. It’s a … Read More
Affordable Care Act Strains Already-Struggling Library Budgets April 8, 2014 by Traf-Sys According to the American Library Association, there are more than 120,000 libraries in the United States. Read More
How to Use People Counting Technology to Improve Facility Management April 2, 2014 by Traf-Sys You don’t need to be a hardcore environmentalist to know that cutting your energy costs is good and reducing your … Read More
What’s Ailing Brick and Mortar Retailers? March 25, 2014 by Traf-Sys For decades, we’ve been shopping the same way: go to the store, browse the merchandise and choose the items we … Read More
How to Use Emotional Marketing to Attract Customers March 18, 2014 by Traf-Sys Last week, we had a long conversation about digital signage, what it is and why it’s effective. This week we’re … Read More
Is Your Digital Signage Working to Its Fullest Potential? March 11, 2014 by Traf-Sys Recently, MSBNC ran an article about bricks-and-mortar stores in trouble. Some of the brands we’ve grown up with like Radio … Read More
A/B Testing: How Traffic Counting Can Increase Sales
A/B testing is exactly what it sounds like: an experiment with two variables, A and B.
Read More
