How People Counting Data is Used to Increase Sales Conversion Rates

The process of converting shoppers into buyers is practically the definition of a “business basic.” For retailers, measuring (and hopefully increasing) their sales conversion rates is dependent on access to consistent, reliable store people counting data. Basic people counting solutions, such as those installed only at a store’s entrances, can provide the raw numbers for…

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How to Choose the Right People Counter

Retail environments come in many different sizes and configurations, from intimate boutiques to mega-sized superstores. People counting requirements can also vary widely, from simply tallying how many people come through the door to highly detailed mapping of customer movement. Fortunately, there are a wide range of technologies designed to fit a variety of location types,…

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Four Steps for Optimizing Your People Counting Data

Today’s people counting technologies are capable of gathering a wide range of detailed data, offering significant insights into key business metrics that include conversion rates, promotion effectiveness, and staffing levels. By its nature, this people counting information isn’t static: it changes with each passing minute, hour, and day. Likewise, getting the most from this wealth…

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