Is a People Counter Right for My Business?

As e-commerce continues to take ever-larger shares of the consumer “wallet,” brick-and-mortar retailers are sharpening their focus on the in-store experience. To make the most of their investment in physical locations, retailers are seeking ways to maximize the return on each customer’s visit. However, boosting this type of ROI requires accurately measuring when, and how,…

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How Understanding Shopper Counting Can Improve the Customer Experience

Giving your shoppers a high-quality and highly enjoyable shopping experience is the key to ensuring that they visit your business again. Shopper counting and understanding how foot traffic moves and flows through your store can help you drastically improve your customers’ experience. 1. Display Promotions Using people counters in separate sections of your store allows…

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