What are people counters?

Simply put, people counters are electronic systems that utilize readers mounted at entrances to count people as they walk into a facility or zone. Our VisiCount software then separates the counts by entrance and by time, adding in variables such as sales transactions, daily special events, weather conditions, and staffing hours. With this key data, a full suite of business intelligence reports are generated, enabling store owners and business managers to make informed business decisions.

Traffic Counter Types

overhead vs horizontal

Overhead vs. Horizontal (beam-type)

Like the names suggest, Overhead people counting sensors are mounted in the ceiling, and Horizontal (beam-type) sensors mount on both sides of a doorway.

wire vs. wireless

Wired vs. Wireless

All Overhead sensors will require wired network connections. All of our Horizontal people counter sensors can be wireless (battery-powered), and our Z-Series can be either wired or wireless.

directional counts

Bi-Directional vs. Uni-Directional

With many of our people counting systems, we can tell whether a person walked IN or OUT (which is called Bi-Directional counting). All of our Overhead Sensors, and the Horizontal OmniCounter, have this Directional Counting capability. The rest of our Horizontal Sensors are Uni-Directional Counters, meaning that they don’t distinguish IN from OUT counts, and so the total traffic counts by hour are divided by two to determine the number of visitors.

Sensor Key

Overhead

Overhead People
Counting Sensors

Horizontal People Counter

Horizontal Wired /
Wireless People
Counting Sensors

Data Controller

Data Controllers /
Accessories

one directional

Uni-Directional
Sensors

bi-directional

Bi-Directional
Sensors

wired

Wired Sensors

Wireless

Wireless Sensors

Network Connectivity Required

Network Connectivity
Required

VisiCount Software Required

VisiCount Software
Required

Data Controller Required

Data Controller
Required

Which Type of Traffic Counter Is Best For You?

The following questions are designed to help determine the best traffic counting solution based on the unique needs of your business:

Use thermal people counters in brightly lit store entrances like this.

How is your entrance set up? Does it consist of swing doors or is it an open entrance?

If you have an open entrance, horizontal counting can generally be less accurate because multiple people can block each other from being counted by the horizontal door counter. Also, horizontal counting requires that the door only swings out, since in-swinging doors will block the beam from detection.

How wide is your entrance?

The wider the entrance, or the more group traffic you have, the less accurate horizontal counting will be. What is your ceiling height and ceiling construction? If you are looking at horizontal counting sensors, they will work at up to about 15 feet of entrance width — and are only recommended at this width if you don’t have much group traffic. If you are considering an overhead sensor, you will need one sensor for every 11 feet of entrance width, depending on your ceiling height. And, with overhead door sensors, you will need network connections to the sensor in the ceiling at the entrance.

store entrance
retail shopping

Do you want to capture traffic counts per day, or do you require shorter intervals?

If you need traffic counts in the per-hour range, consider using one of the bi-directional sensors (which includes all of the overhead sensors and the horizontal OmniCounter). Since the sensor captures ins and outs, your hourly traffic counting results will match up closer to the actual traffic trends throughout the day.

Do people typically browse around in your entranceway?

If they do, an overhead video people counting sensor is suggested because it can handle detection even when people are standing still.

Window Shopping
Close up hand inserting an electrical plug into a wall socket

Do you have a 110V power outlet available at the entrance?

This will be essential if you want to use the wired capability of the Z-Series horizontal sensors or the Overhead Wireless Thermal Sensor.